Job Summary We’re looking for a strategic, data-driven Marketing Manager to lead bold campaigns that grow our brand, launch new services, and increase ridership. If you’re ready to turn insights into impact and guide a talented team to bring big ideas to life, we want to hear from you.

SouthWest Transit is an award-winning Transit agency serving the SouthWest Twin Cities area through bus, on-demand rideshare, and shuttle services. The agency is committed to serving the needs of their customers through diverse and innovative transit solutions that build community and connect customers from where they are to where they want to go.

Mission We provide a premium experience for the southwest Twin Cities through safe, reliable, and cost-effective transit that builds community and connects our customers from where they are to where they want to go.

Vision SouthWest Transit is the leading provider of innovative transit solutions that improve livability and enhance economic opportunity in the communities we serve.

The Marketing Manager is responsible for the development, implementation, and reporting of marketing strategies and campaigns to achieve the agency’s vision, mission, and goals. This role takes a data-driven approach, using diverse channels to reach SWT’s target audience to drive awareness of new and current services, foster brand growth, and increase ridership. The Marketing Manager is additionally responsible for leading, and/or collaborating on projects for new product and service launches. This role directly manages the Outreach Coordinator and the Marketing Specialist.

The job ad may remain open until the position is filled. This position is fully in-office.

Essential Duties & Responsibilities

Develop, plan, and execute on print and digital marketing campaigns that drive brand awareness, ensuring alignment with company objectives and priorities
Launch new services utilizing GTM best practices and comprehensive marketing and communications plans
Participate in and/or manage projects utilizing SWT’s project management process
Responsible for marketing department KPIs and department goals
Monitor all marketing project requirements, deadlines, timelines, risks and dependencies, and cost
Manage and execute on customer satisfaction surveys, focus groups, and other as requested
Develop and coordinate print and digital advertising to accompany marketing campaigns
Track, report on, and retool campaign successes and opportunities using insights gleaned from data
Represent SWT at events as needed through tabling and engaging with the community
Work collaboratively with the Transit Planner, Dispatch, and Customer Experience Teams to increase brand awareness and customer satisfaction of all services
Collaborate and partner with internal stakeholders on projects specific to their departments (i.e., vehicle graphics for operations, advertising for human resources, etc.)
Manage the development of annual B2C & B2B marketing calendars that include all services and drives the strategic marketing initiatives for the agency
Manage the creation of print and digital collateral that accurately reflects SWT’s brand - these include banners, posters, flyers, brochures, and more
Grow SWT’s digital presence and tell the story of SWT through blogs, newsletter articles, social media, website content and UX, etc.
Manage the brand, ensure consistency across all external facing collateral
Manage the execution of surveys, focus groups, and other
Stay current with marketing trends and incorporate concepts into SouthWest Transit’s marketing plans
Create print and broadcast advertising and manage the purchase of media advertising
Lead the Outreach Coordinator and Marketing Specialist
All other duties as assigned.

Minimum Qualifications

Bachelor’s degree in Marketing, English, Communications, or related field
3+ years of marketing experience in a professional setting
Leadership experience managing teams
Experience leading cross-functional project teams
Proficiency in digital marketing such as social media, website development, SEO, etc.
Experience with Project Management Tools such as Smartsheets, Monday, Basecamp, etc.
Experience reading data and telling the insights and story behind the data
Experience in developing compelling product positioning and messaging
Understanding of audience, demographics, and marketing channels
Strong verbal and written communication skills
Experience in graphic design software (Adobe Creative Suite and/or Canva, etc.)
Proficiency in Microsoft Office Suite

Preferred Skills and Experience:

Experience as a social media influencer
Experience leading successful teams
Ability to influence, lead, and inspire
Videography and Photography experience

Physical Demands & Working Conditions

Work is indoors in a normal office environment. Occasional lifting of thirty pounds or less is required. Requires a high attention to detail or deadlines between 45% and 70% of the time. A typical workday involves about 85% of the time spent sitting and about 50% or more of the time using a keyboard. However, this varies depending on the season. A significant amount of time is spent handling paper and maintaining files.

SouthWest Transit uses E-verify to verify U.S. work authorization.

We Offer The Following Benefits Package To Full-time Employees

Health, Dental, and Vision Insurance
Pension plan: PERA (employer contributions vest after 3 years!)
Personal Leave: 21 Days Off Per Year!
Flexible Spending Account
Health Savings Account
Life and AD&D Insurance and Voluntary Life and AD&D Insurance
Voluntary 457 and (Roth) retirement plans
11 Paid Holidays
2 Floating Holidays
Long-term Disability Income (60% of base rate of pay)
Tuition Reimbursement
Professional Development Assistance
Employee Assistance Program

Where did you first hear about this opportunity?

Governmentjobs.com
Agency Website
Agency Social Media
Indeed
Handshake
League of MN Cities
CareerForce.MN.gov
Friend
Other

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Marketing Manager

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