Conversion Rate Optimization (CRO) Specialist | Fitness & Lifestyle Brand

Meal Prep Sunday is seeking a detail-oriented, data-driven Conversion Rate Optimization (CRO) Specialist to join our marketing team. This is a hands-on role where your analytical mindset and problem-solving skills will directly impact the performance of our entire marketing funnel, from social media and paid ads to landing pages and email campaigns.

Our mission is to become the #1 nationwide fitness meal prep service, expanding into supplements, wellness, and influencer-driven content. You’ll have the opportunity to analyze, optimize, and test across all customer touchpoints, helping us convert more visitors into loyal Meal Prep Sunday clients.

This is a fast-paced, results-focused role where data meets creativity. Your work will be crucial in shaping our marketing strategies, improving conversion rates, and scaling campaigns that engage thousands of customers.

Job Type: Full-time

Schedule: 8-hour Day shift, Monday to Friday

Salary: $24.00 – $30.00 per hour

Location: In-person (Vista, CA)

Key Responsibilities

• Funnel Analysis & Optimization: Track and analyze daily and weekly marketing funnel performance, including landing pages, ad campaigns, email campaigns, and social media conversions.
• Drop Identification & Testing: Identify the largest drop-offs in the funnel, particularly on landing pages and order pages, and propose solutions to increase conversion rates.
• Hypothesis Development: Write and share data-driven hypotheses to improve conversions; plan A/B and multivariate tests across all channels.
• Competitor & Market Analysis: Research competitors’ funnels and best practices to inform optimization strategies.
• Tool Navigation & Implementation: Use CRO and analytics tools such as Hotjar, Google Optimize, Google Analytics, and explore new software solutions to improve funnel performance.
• Performance Reporting: Track KPIs, conversion metrics, and test results; communicate insights and recommendations to the marketing team.
• Collaboration: Work closely with marketing coordinators, graphic designers, media buyers, and content creators to implement optimizations and creative solutions.

Required Skillset

• 2+ years of experience in marketing, analytics, or CRO-related roles.
• Strong understanding of conversion optimization principles, A/B testing, and data-driven decision-making.
• Experience with analytics and CRO software (Hotjar, Google Analytics, Google Optimize, Optimizely, or similar).
• Comfort with data visualization and reporting to clearly communicate results and recommendations.
• Highly organized, detail-oriented, and able to manage multiple testing projects under tight deadlines.
• Proactive self-starter with a results-driven mindset and curiosity for improving processes.
• Passion for fitness, wellness, or lifestyle brands is a plus.

What Will Set You Apart

• Experience optimizing e-commerce funnels or subscription-based services.
• Ability to independently generate test ideas and implement optimizations.
• Familiarity with landing page builders and CMS platforms.
• Strong problem-solving skills with a balance of creativity and analytical thinking.

Our Benefits

• Flexible schedule options to support work-life balance
• Paid vacation and sick days
• Paid training and professional development opportunities
• Referral bonus program
• Employee discounts on Meal Prep Sunday services
• 401(k) retirement plan eligibility
• Health insurance

Ability to Commute:

Vista, CA 92081 (Required)

On site role, no exceptions.

Pay: $24.00 - $30.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Retirement plan

Application Question(s):

• How many years of experience do you have working with conversion rate optimization (CRO), analytics, or performance marketing?
• Which analytics or CRO tools have you used?
• Have you ever run A/B tests on landing pages, checkout flows, or ad funnels?

Ability to Commute:

• Vista, CA 92081 (Required)

Work Location: In person