Social Media and Marketing Manager

Job Overview
We are seeking an energetic and strategic Social Media and Marketing Manager to elevate our brand presence across digital platforms. Our company sells tracker for music festivals and other large events that allows friends to find and text each other even when cell signals disappear.

Please send us your linkedin profile when you apply.

This role is perfect for a creative professional passionate about crafting compelling content, engaging audiences, and driving brand growth through innovative marketing campaigns. As a key driver of our digital marketing efforts, you will develop and execute social media strategies that resonate with diverse audiences, boost engagement, and support our overall business objectives. Your expertise in social listening, content creation, and analytics will help us stay ahead of industry trends while maintaining a vibrant brand voice.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand visibility and engagement.
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity; leverage this data to refine marketing strategies.
• Optimize content for SEO by conducting keyword research and applying best practices for search engine visibility.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions.
• Collaborate with cross-functional teams including public relations, sales, and product development to align messaging and branding efforts.
• Track campaign performance using Google Analytics and web analytics tools; prepare reports to measure ROI and inform future initiatives.
• Engage with followers by responding to comments, messages, and reviews promptly to foster strong community relationships.
• Oversee branding consistency across all digital channels while managing relationships with influencers, partners, and media outlets.
• Stay current on digital marketing trends, emerging platforms, and best practices in social media management.

Qualifications

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience managing social media management tools like Hootsuite and Buffer (application).
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive results.
• Excellent content creation skills including video editing, photography, proofreading, and storytelling.
• Ability to analyze data from web analytics tools to assess campaign performance and optimize strategies accordingly.
• Exceptional relationship management skills with the ability to collaborate effectively across teams and external partners.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for digital marketing innovation combined with a proactive approach to learning new skills. Join us as our Social Media and Marketing Manager to shape dynamic campaigns that captivate audiences worldwide! Your creativity will help us build a vibrant community around our brand while driving measurable growth through innovative digital strategies.

Job Type: Full-time

Pay: $20.00 - $35.00 per hour

Expected hours: 20 – 40 per week

Work Location: Hybrid remote in Berkeley, CA 94710