Influencer and Creator Partnerships Manager

About the Company

Magna is a sports lifestyle company inspiring athletes and enthusiasts to Play The Long Game. Our first product is a magnesium-powered hydration formula that unlocks greater focus, energy, and recovery. Founded by Michael Preysman (Everlane) and backed by Forerunner and Sugar Capital , we have signed world-class athletes across surfing, running, cycling, and fighting as founding partners.

Magna is a part of The Ever Company, a longevity-focused consumer health and wellness holding company.

About the Role

The Influencer & Creator Partnerships Manager will own and evolve Magna’s end-to-end creator ecosystem across commission-based affiliate , creator/UGC content , whitelisting , and a select large influencer/celebrity program . This role is responsible for building the strategy and operating system that turns creators into a reliable growth channel — from recruitment to onboarding, contracting, briefs, seeding, optimization, and performance reporting.

This is a highly autonomous role for an operator who can build structure from scratch and run the program with minimal direction. You’ll be expected to create the frameworks, rhythms, and standards that enable the program to grow sustainably while maintaining quality, brand alignment, and performance.

Magna is primarily DTC on Shopify today, with TikTok expansion ahead and major retail partners coming online in 2026 — so this role will build a creator engine that drives DTC growth now and becomes retail-supportive later (awareness, launch moments, and retailer-ready content needs).

You will manage one team member focused on outreach support, data pulls, product tracking, and program coordination.

Responsibilities

• Own the creator partnerships strategy across affiliate, UGC/content, whitelisting, and larger influencer/celebrity partnerships — setting goals, tiers, standards, and operating cadence
• Continuously improve creator sourcing and recruitment across micro, mid, macro, and select talent — balancing volume, quality, and brand fit
• Oversee onboarding end-to-end: application → acceptance → contract → tracking links/codes → seeding → briefing → posting → performance review
• Build creator briefs t hat reliably produce on-brand, high-performing content (hooks, claims guardrails, do’s/don’ts, shot lists, examples, edit notes)
• Own product seeding strategy and logistics coordination — ensuring creators receive product on time, tracking shipments, managing replenishment, and controlling costs
• Build and manage a whitelisting program that is frictionless for creators and effective for Growth (permissions, handle access, flighting windows, renewals, creative organization)
• Oversee retail influencer program in 2026 by building a creator bench + content library and playbooks built for major launch moments
• Own affiliate program operations and optimization: creator activation, repeat posting, conversion rate, AOV, revenue contribution, and cohort quality
• Partner with Growth to identify content to amplify, create a consistent testing pipeline, and translate learnings into better briefs and better output
• Establish dashboards and reporting rhythms (weekly performance snapshots + monthly insights + quarterly program planning)
• Build SOPs, templates, and systems that allow the program to grow cleanly (tracking, comms, contracting, seeding, deliverables, rights management)
• Manage one direct report and ensure they are effective across outreach, data pulls, tracking, and coordination

What Success Looks Like (First 12 Months)

• Grow influencer / whitelisting revenue by 4x from its current state including all programs (affiliate, whitelisting, influencer partnerships)
• Create a clear, repeatable creator operating system that can grow without losing brand quality, operational control, or performance visibility
• Define and implement creator tiers, offers, guardrails, and workflows that make it easy for creators to win and easy for Magna to scale relationships responsibly
• Build a predictable monthly engine for: (a) Creator recruitment and activation, (b) Time-to-first-post and content throughput, (c) Repeat posting and retention, (d) Whitelisting-ready content volume and turnaround time, (e) Ongoing affiliate performance improvements
• Improve creative output by 3x through a tight performance loop (briefs → content → results → learnings → better briefs)
• Execute a small number of higher-impact influencer/celebrity partnerships with excellent craft, clean operations, and clear post-campaign learnings
• Lay the foundation for retail support in 2026 with a creator bench, content library, and launch playbooks that can be deployed across retailer moments

Required Skills

• 4–6 years of experience in influencer/creator partnerships , affiliate marketing, or creator performance for a DTC brand or agency (with DTC clients)
• Demonstrated ability to build and operate creator programs — comfortable owning both relationships and operations end-to-end
• Strong negotiator with experience owning contracts, deliverables, rights, whitelisting permissions, and renewals
• Highly organized operator who can build SOPs, templates, and systems from scratch and run them reliably
• Performance-minded: comfortable with attribution, dashboards, testing loops, and using data to make decisions
• Strong creative instinct and taste — able to brief creators clearly and elevate output without over-controlling
• Excellent communication skills — can manage creators and cross-functional partners with clarity and speed

Preferred Skills

• Entrepreneurial : Scrappy, resourceful, and thrives in ambiguity.
• Low Ego : Curious, open to feedback, and willing to roll up sleeves.
• High Craft : Sweats the details—tone, visuals, and positioning.
• Accountable : Takes total ownership of outcomes, wins, and losses.