Social Media Manager and Content Creator

<Job Overview>
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We are seeking a dynamic and energetic Social Media Manager and Content Creator to lead our brand’s online presence. In this role, you will develop innovative content strategies, manage multiple social media channels, and foster meaningful relationships with our community. Your creativity and strategic mindset will drive brand awareness, boost engagement, and elevate our digital footprint to new heights. This paid position offers an exciting opportunity to shape our brand story while honing your skills in digital marketing and content creation.

<Responsibilities>

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Manage daily social media activities using scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social listening tools to track brand mentions, industry trends, and audience sentiment, providing insights to refine content strategies.
• Optimize content for SEO by conducting keyword research and applying best practices for discoverability on search engines and within social platforms.
• Analyze web analytics and social media metrics via Google Analytics and platform insights to measure campaign performance and inform future initiatives.
• Collaborate with public relations teams to craft positive brand narratives and manage relationship management efforts with influencers, partners, and community members.
• Plan and execute targeted Facebook Advertising campaigns to reach specific audiences effectively.
• Maintain proofreading standards to ensure all content is accurate, on-brand, and free of errors before publishing.

<Skills>

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Proficiency in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for visual content creation.
• Skilled in video editing software to produce engaging multimedia content tailored for various platforms.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Expertise in social listening tools such as Brandwatch or Mention for monitoring brand reputation and industry trends.
• Familiarity with social media marketing strategies including Facebook Advertising and platform-specific best practices.
• Excellent relationship management skills to build partnerships with influencers, media outlets, and community members.
• Ability to proofread meticulously while maintaining a creative tone that resonates with diverse audiences.
• Knowledge of e-commerce platforms to support product launches or promotional campaigns online.
• Experience in digital marketing campaigns that integrate photography, branding principles, and web analytics insights for maximum impact. Join us as we harness the power of social media to tell compelling stories that inspire action! This is your chance to be at the forefront of digital innovation—creating vibrant content that connects communities worldwide while advancing your career in a fast-paced environment filled with growth opportunities!

Job Type: Part-time

Pay: $20.00 per hour

Expected hours: 10 – 14 per week

Benefits:

• Employee discount

Work Location: In person