Social Media & Content Creator – Automotive / Off-Road Industry

Job Overview
We are a national LED lighting brand with constant innovation leading and serving the full automotive industry — from hardcore off-road builds to classic car restorations and work trucks. While our roots run deep in off-road culture, our products are used across the entire automotive market. We build show vehicles, attend major industry events, and work with some of the most impressive builders in the country.

Are you passionate about the automotive and off-road industry? Do you thrive on creating engaging content that sparks excitement and builds vibrant communities? We are seeking a dynamic, creative, & self-motivated Media & Content Creator to elevate our brand’s presence across digital platforms.

This role requires travel and hands-on content creation at events, installs, builds, and industry

shows including:

• SEMA Show
• King of the Hammers
• Jeep Beach

You’ll be around off-road rigs, classic cars, work trucks, and high-end show builds.

In this role, you will craft compelling stories, produce eye-catching visuals, and develop innovative campaigns that resonate with enthusiasts and customers alike. Your energetic approach will drive brand awareness, foster relationships, and showcase our latest products and adventures. If you’re a creative powerhouse with a love for off-road vehicles and digital marketing, this is your chance to make a significant impact!

Responsibilities

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, YouTube, and TikTok, etc. to increase brand visibility and engagement.
• Create high-quality content including photography, videos, graphics, and written posts that highlight our products, installation, vehicle feature, events, and industry trends.
• Manage a daily content calendar to schedule posts, monitor interactions, and analyze performance metrics.
• Conduct social listening to gather insights on customer sentiment, industry conversations, and emerging trends to inform content planning.
• Collaborate with the marketing team to design campaigns utilizing Facebook Advertising and Google Analytics for targeted outreach, growth metrics, and performance tracking.
• Maintain a consistent upbringing for our branding voice and identity across all digital channels while ensuring content aligns with overall marketing goals.
• Travel
• Build strong relationships with influencers, partners, and community members to expand reach and foster positive public relations.

Requirements

• Proven experience in social media management, content creation, or digital marketing.

—Highly Preferred to be within &/or have existing presence in the automotive or off-road industry.
—Highly preferred to have passion for off-road and automotive culture

• Proficiency in photo & video editing skills using applications such as Adobe Creative Suite, Final Cut, CapCut, etc.

—Preferred experience filming installs or automotive content.
—Preferred to have ability to proofread meticulously to ensure accuracy and consistency across all content pieces as well as understand the interview process and audio.

• Ability to travel nationally
• Knowledge of public relations practices to manage brand reputation and content strategy effectively through social channels and trends.

—Preferred to have familiarity with social listening tools and platforms for scheduling and monitoring content performance.
—Preferred to have excellent photographic skills and knowledge of lighting with an eye for capturing dynamic off-road action shots; night photography is highly preferred with ability to produce compelling visual stories.

• Self-motivated and organized.

—Preferred to have personal involvement in vehicle builds.

Upon Submitting and Application; Please be sure to include the following:

• Resume
• Portfolio or links to social accounts you manage
• Examples of photo/video work
• Brief note explaining why you are a fit for this role

Compensation

We are a growing national brand, but this is not a corporate media role.

Compensation will be based on experience, skill level, and whether the position is structured as full-time or contract. This is a great opportunity for someone who is passionate for the automotive/off-road industry combined with creative flair and a proactive attitude toward relationship management.

Join us in driving excitement in the automotive world! Bring your creativity, technical skills, and enthusiasm to craft authentic stories that inspire adventure and connect enthusiasts worldwide. This paid position offers an exciting opportunity to grow your career in digital marketing while working within a passionate community dedicated to off-road excellence!

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• Health insurance
• Paid time off

Application Question(s):

• Why do you feel you are a fit for this role?
• Don’t forget to send us your portfolio and some examples of your work!

Please attach any links to social accounts you manage!

Experience:

• Photography: 4 years (Required)
• Video editing: 3 years (Required)
• Social media management: 2 years (Required)

Ability to Commute:

• Granbury, TX 76049 (Required)

Willingness to travel:

• 100% (Preferred)

Work Location: In person