Growth Marketing Lead

Growth Marketing Lead

Paid Acquisition, Funnel Optimization, and Creator Growth

About Postr

Postr is building the future of the creator marketplace.

We are a two-sided platform connecting creators with brands through performance-driven opportunities. Our mission is to unlock real income for creators, from side hustlers with 1,000 followers to full-time content professionals, while giving brands scalable access to high-quality creator partnerships.

Over the next six months, our primary focus is aggressive creator growth across multiple niches while building the credibility and infrastructure required to scale into a dominant marketplace.

We are looking for a Growth Marketing Lead who wants to build and scale a performance engine from the ground up.

Role Overview

The Growth Marketing Lead owns influencer acquisition at scale.

This person is responsible for driving creator sign-ups through paid acquisition, funnel optimization, performance analytics, and structured experimentation. You will design and execute strategies that bring in creators across beauty, gaming, fitness, food, sports, lifestyle, and emerging niches.

This is a build and scale role. You will work closely with leadership and the creative team to ensure messaging, creative, and performance are tightly aligned.

If you thrive in fast-moving environments and love measurable growth, this role is for you.

Key Responsibilities

Paid Acquisition Strategy

• Plan, launch, and optimize paid campaigns across Meta, TikTok, Reddit, LinkedIn, YouTube, and additional channels as needed
• Develop niche-specific targeting strategies across verticals
• Identify and test new acquisition channels

Funnel and Conversion Optimization

• Build and optimize landing pages focused on creator sign-up conversion
• Improve user flow from ad click to account creation
• Test messaging frameworks and positioning

Performance and Analytics

• Own CAC tracking and conversion metrics
• Develop performance dashboards and weekly reporting
• Run structured A B tests across audiences, creative, and copy
• Translate data into actionable growth decisions

Scaling and Growth Modeling

• Identify winning campaigns and scale budgets strategically
• Collaborate on creative testing frameworks
• Develop growth loops that compound over time
• Support marketplace growth objectives by ensuring consistent creator supply

What Success Looks Like in the First Six Months

• Paid campaigns consistently running and optimized
• Clear cost per creator benchmarks established
• Strong and measurable increase in influencer sign-ups
• Improved conversion rates across the funnel
• Documented testing framework in place
• Repeatable growth engine built and scaling

Qualifications

• Proven experience managing paid social campaigns at scale
• Deep understanding of performance marketing and attribution
• Experience with Meta Ads Manager and other paid platforms
• Strong grasp of conversion funnels and landing page optimization
• Analytical and comfortable interpreting performance data
• Experience running structured experiments and optimization tests
• Ability to write or refine performance-driven copy
• Entrepreneurial mindset and comfortable operating in startup environments
• Excited about building systems from the ground up

Creative Producer

Content, Design, Copy, and Brand Voice

About Postr

Postr is building the future of the creator marketplace.

We are a two-sided platform connecting creators with brands through performance-driven opportunities. Our goal is to unlock meaningful income for creators while giving brands scalable access to talent across niches.

As we scale our creator base, we are investing in consistent, high-quality content that establishes Postr as a trusted authority in the influencer economy.

We are looking for a Creative Producer who can design, write, produce, and think strategically about brand presence. This is a high-ownership role for someone who thrives in fast-moving startup environments.

Role Overview

The Creative Producer owns the visual and content output of Postr.

This is not just a design role. This is a hybrid creative marketing role.

You will design static assets, edit short-form video, write and refine copy, manage messaging across channels, and maintain brand consistency. You will help shape the voice of Postr and ensure that everything we publish builds credibility.

You will also contribute to the development of Postr University, our creator-focused education initiative that delivers tips, trade secrets, and strategic insights to help creators succeed.

This role builds legitimacy, voice, and momentum.

Key Responsibilities

Design and Visual Execution

• Design static ad creatives for paid campaigns
• Create social graphics and platform visuals
• Maintain a consistent and recognizable visual identity
• Ensure design standards remain cohesive across channels

Video and Content Production

• Edit short-form video for ads and organic social
• Work with videographers or internal team members to execute concepts
• Produce content optimized for platform performance

Copy and Messaging

• Write and refine copy for social posts, ads, and campaigns
• Collaborate on messaging direction for growth initiatives
• Ensure tone and voice align with Postr’s positioning
• Translate strategy into clear, compelling creative execution

Content Strategy and Cadence

• Manage a 3 to 4 posts per week social schedule
• Collaborate on campaign themes and content frameworks
• Support influencer squad creative direction
• Ensure consistency across content formats

Postr University Development

• Help develop foundational creator education content
• Create visual and written assets for educational materials
• Position Postr as a strategic authority in the creator economy

What Success Looks Like in the First Six Months

• Consistent and professional brand presence across platforms
• High-performing ad creative aligned with growth goals
• Clear visual identity that builds trust
• Structured social cadence in place
• Foundational Postr University content framework established
• Improved engagement and credibility metrics

What We’re Looking For

• Strong design skills using Figma, Canva, Adobe Suite, or similar tools
• Experience creating social-first content across multiple platforms
• Basic to intermediate video editing capabilities
• Ability to write and refine marketing copy
• Ability to move quickly without sacrificing quality
• Organized and detail-oriented
• Understands branding and growth marketing principles
• Comfortable wearing multiple hats in a startup environment
• Excited about building a brand from the ground up

Lifecycle and CRM Marketing Strategist

HubSpot, Email, Activation, and Retention

About Postr

Postr is building the future of the creator marketplace.

We are a two-sided platform connecting creators with brands through performance-driven opportunities. Our focus is scaling creator acquisition while building long-term activation, engagement, and trust.

As we grow our influencer base, we need strong lifecycle infrastructure that converts sign-ups into active, engaged creators.

We are looking for a Lifecycle and CRM Marketing Strategist who can step in immediately and build structured, scalable systems inside HubSpot.

Role Overview

The Lifecycle and CRM Marketing Strategist owns the creator funnel after acquisition.

This role is responsible for turning influencer sign-ups into activated creators and keeping them engaged long term. You will design and manage the systems that move creators from awareness to onboarding to activation to retention.

This is not an entry-level role. We need someone who understands lifecycle strategy and can build workflows quickly and independently.

If you are process-driven, analytical, and strong in email marketing, this role is for you.

Key Responsibilities

HubSpot Ownership

• Build and manage HubSpot workflows and automation from the ground up
• Create structured lifecycle journeys for creators
• Develop segmentation by niche, engagement level, and activation stage
• Ensure CRM hygiene and structured data tracking

Email and Outreach Campaigns

• Develop onboarding email sequences for new creators
• Create nurture campaigns that educate and activate
• Build re-engagement flows for inactive users
• Manage targeted outreach campaigns across influencer segments
• Support large-scale influencer outreach initiatives

Funnel Optimization and Retention

• Track open rates, click-through rates, activation metrics, and retention data
• Optimize creator movement through the funnel
• Identify drop-off points and improve lifecycle performance
• Collaborate with Growth Lead to ensure acquisition and lifecycle alignment

Messaging and Credibility

• Ensure all lifecycle messaging reinforces professionalism and trust
• Contribute to positioning Postr as a credible and structured marketplace
• Support activation messaging for Postr University and creator education

What Success Looks Like in the First Six Months

• Fully operational HubSpot infrastructure
• Automated onboarding sequence live
• Segmented creator lists organized by niche and engagement
• Clear activation benchmarks established
• Improved email engagement rates
• Measurable increase in creator activation and retention
• Alignment between paid acquisition and lifecycle performance

What We’re Looking For

• Direct experience with HubSpot or comparable CRM platforms
• Strong email copywriting ability
• Experience building lifecycle automation and segmentation
• Analytical mindset with focus on retention and activation
• Comfortable building structured workflows independently
• Organized, detail-oriented, and process-driven
• Ability to operate in a fast-moving startup environment
• Comfortable owning systems from strategy through execution

6-Month Team Benchmark

By Month 6, the marketing team should achieve:

• Consistent paid campaigns running and optimized
• Clear acquisition cost per creator benchmark
• Significant increase in influencer sign-ups across niches
• 3 to 4 weekly content cadence live
• Stronger and more consistent brand presence across social platforms
• Fully operational HubSpot funnel with automated onboarding and segmentation
• Foundational Postr University framework established

Creator Growth Strategist

Marketplace Acquisition, Activation, and Engagement

About Postr

Postr is building the future of the creator marketplace.

We are a two-sided platform connecting creators with brands through performance-driven opportunities. Our mission is to unlock real income for creators while giving brands scalable access to high-quality talent across niches.

Over the next year, Postr will scale aggressively into a fully operational marketplace. That means building strong creator supply, structured onboarding systems, and an engaged creator ecosystem.

We are looking for a Creator Growth Strategist who wants to own the supply side of a marketplace from the ground up.

Role Overview

The Creator Growth Strategist is responsible for designing and managing how Postr recruits, activates, and grows creators.

This is both a strategic and operational role. You will define what our creator base should look like, how we acquire them beyond paid ads, and how we move them from sign-up to active marketplace participant.

You will own the systems that turn interest into engagement.

This role is ideal for someone who understands marketplaces, growth funnels, and lifecycle strategy and who is excited to build structure inside a fast-moving startup.

What You Will Own

Creator Acquisition Strategy

• Define priority niches and vertical recruitment strategy
• Develop creative acquisition tactics beyond paid media
• Build scalable outreach systems to attract creators
• Identify high-potential creators and growth opportunities
• Partner with Growth Marketing Lead to align paid acquisition with marketplace supply goals

Creator Pipeline and Segmentation

• Build structured creator lists by niche, engagement level, and potential
• Define quality thresholds and recruitment criteria
• Track creator acquisition and activation benchmarks
• Monitor supply density by vertical

HubSpot and Lifecycle Infrastructure

• Build and manage HubSpot workflows and automation
• Create segmented onboarding journeys
• Develop nurture and education campaigns
• Design re-engagement systems for inactive creators
• Maintain structured data tracking and reporting

Activation and Engagement

• Improve activation rate of new creators
• Identify friction points in onboarding
• Collaborate on messaging that reinforces trust and professionalism
• Support development of Postr University content and rollout
• Contribute insights from creator behavior to product and marketing strategy

What Success Looks Like in the First Six Months

• Clear creator acquisition strategy by niche
• Structured pipeline with segmented creator lists
• Fully operational HubSpot workflows
• Automated onboarding sequence live
• Improved activation rate of new creators
• Clear benchmarks for supply growth and engagement
• Documented creator growth strategy aligned with marketplace goals

What We’re Looking For

• Experience in marketplace growth, creator economy, or community-driven platforms
• Strong understanding of acquisition funnels and lifecycle strategy
• Hands-on experience with HubSpot or similar CRM systems
• Ability to build segmentation and automation workflows independently
• Strong strategic thinking combined with execution ability
• Analytical mindset with focus on activation and retention
• Comfortable building systems from scratch
• Entrepreneurial and comfortable operating in ambiguity
• Excited about shaping the supply side of a growing marketplace

Job Type: Full-time

Pay: $35.00 - $60.00 per hour

Expected hours: 40.00 per week

Work Location: Hybrid remote in Miami, FL 33127