Brand Owner

Job Summary
We are seeking a dynamic and strategic Brand Owner to lead the development, management, and growth of our brand portfolio. In this pivotal role, you will drive brand vision, oversee marketing initiatives, and ensure alignment with business objectives. Your energetic approach will inspire cross-functional teams and elevate our brand presence across multiple channels. As a Brand Owner, you will be the driving force behind market research, consumer insights, and innovative campaigns that resonate with our target audiences. This is an exciting opportunity to shape brand strategies, foster customer loyalty, and contribute to the overall success of our organization.

Duties

• Develop and execute comprehensive branding strategies that align with company goals and market trends.
• Manage social media platforms to enhance brand visibility, engagement, and community building.
• Oversee product management activities including product launches, lifecycle management, and positioning.
• Lead multichannel marketing campaigns across digital marketing, public relations, e-commerce, and B2B channels to maximize reach and impact.
• Conduct market research using tools like Nielsen insights to identify consumer needs, competitive landscape, and emerging opportunities.
• Analyze campaign performance data to optimize marketing efforts and inform strategic planning.
• Collaborate with creative teams utilizing Adobe Creative Suite to produce compelling visual content that supports branding objectives.
• Manage budgets effectively for marketing initiatives while ensuring ROI is maximized.
• Build strong relationships with external partners such as media outlets and industry influencers to boost brand awareness.
• Drive sales growth by implementing innovative branding tactics and leveraging analysis skills for targeted marketing efforts.

Experience

• Proven experience in social media management, product management, or brand ownership roles within a fast-paced environment.
• Strong background in branding, digital marketing, and multichannel marketing strategies.
• Demonstrated ability in market research techniques using Nielsen or similar tools to gather actionable insights.
• Experience in e-commerce platforms and B2B marketing environments is highly desirable.
• Proficiency in analysis skills for evaluating campaign performance and market trends.
• Familiarity with Adobe Creative Suite for content creation and visual storytelling.
• Knowledge of budgeting processes related to marketing campaigns and project management.
• Excellent strategic planning abilities combined with a proactive approach to public relations initiatives. Join us as a Brand Owner if you’re passionate about crafting compelling brand stories that captivate audiences! Bring your energy, creativity, and strategic mindset to help elevate our brand presence globally while enjoying a collaborative environment dedicated to innovation and growth.

Job Types: Part-time, Temporary

Pay: $13.73 - $15.00 per hour

Benefits:

• Relocation assistance

Work Location: In person