Social Media & Community Lead

Location: In-Person – Los Angeles

Type: Full-Time or Part-Time

Reports to: Brand Director

About ManuKind

ManuKind is a premium baby care brand inspired by the purity of New Zealand and built on the belief that babies deserve gentle, thoughtful, and high-performance essentials.

We create eco-conscious diapers, wipes, and baby products designed to be soft, safe, and responsibly made. Our materials prioritize comfort and sustainability — blending performance with care. ManuKind represents more than products; it represents a modern, conscious parenting movement rooted in transparency, trust, and elevated design.

We are building a brand that feels luxurious yet approachable — premium yet warm — and we are looking for someone who can embody that presence publicly.

About the Role

We are looking for a Social Media & Community Lead who is both strategic and front-facing — someone who can confidently represent our brand on camera, build genuine relationships with our community, and lead our social presence with intention.

This role goes beyond posting content. You will act as a brand ambassador, community builder, and collaboration lead, working closely with internal teams and external partners to grow a trusted, engaged audience.

Key Responsibilities

Brand Representation & Content

• Serve as a visible ambassador of the brand, comfortable speaking on camera for social content, live sessions, and events
• Create and appear in short-form and long-form social content
• Represent the brand at online and offline events, pop-ups, panels, and community gatherings

Social Media Strategy & Execution

• Plan, manage, and execute the social media content calendar
• Create original content aligned with brand voice and values
• Oversee daily publishing, engagement, and performance tracking

Community & Ambassador Management

• Build and nurture brand communities across platforms
• Manage relationships with brand ambassadors
• Lead authentic conversations and maintain a positive brand presence

Team & Operations Management

• Manage and mentor social media coordinators
• Create workflows and provide direction for consistent execution
• Collaborate with design, marketing, and brand teams

Collaborations & Partnerships

• Plan and manage influencer and partner collaborations
• Coordinate campaigns from outreach to reporting
• Maintain long-term relationships with aligned creators

Qualifications

• Strong on-camera presence and communication skills
• Experience managing brand social accounts and content calendars
• Comfotable leading community conversations
• Experience mentoring or managing junior team members
• Highly organized with strong follow-through
• Passion for storytelling and community building

Nice to Have

• Experience hosting live sessions or events
• Background in lifestyle, wellness, family, or consumer brands
• Experience working with ambassador programs

Benefits & Perks (for full time)

We believe in taking care of the people building our brand.

• Competitive salary (based on experience)
• Health insurance coverage (medical, dental, vision options available)
• Paid Time Off (PTO)
• Accrual-based vacation
• Paid sick leave
• Paid holidays
• Team lunches provided in-office
• Employee product discounts
• Growth and leadership opportunities within a scaling brand
• Opportunity to shape a fast-growing premium consumer brand from the ground up

Why This Role Matters

This role is critical to how ManuKind shows up in the world. You will shape not just what we post, but how parents experience and trust our brand — online and offline.

If you believe brands should feel human, intentional, and community-driven, we would love to meet you.