Growth Marketing Manager

About Us:

Rigle is a brand accelerator helping global brands scale across all marketplaces through data-driven precision and creative excellence. As we continue to dominate the digital landscape, we are seeking a Growth Marketing Manager (Creator & Performance Strategy) to move beyond simple brand awareness and build high-converting, full-funnel influencer engines.

Position Overview:

The Growth Marketing Manager will be the architect of Rigle’s creator-led acquisition strategy. Unlike traditional influencer roles focused on "likes," this individual will treat influencer marketing as a performance channel—mapping specific content to every stage of the customer funnel. You will be responsible for identifying high-resonance niches, drafting rigorous direct-response briefs, and engineering campaigns that drive measurable ROI. You will work at the intersection of consumer psychology, data analytics, and creative strategy to turn creators into a scalable revenue lever for the brands we represent.

Key Responsibilities:

• Full-Funnel Strategy: Develop and execute comprehensive creator strategies that address the entire customer journey, from top-of-funnel education to bottom-of-funnel conversion and retargeting.
• Niche & Persona Mapping: Conduct deep-dive research to identify specific target audiences and sub-cultures; tailoring unique messaging and creative angles to ensure maximum resonance and higher conversion rates.
• Direct-Response Briefing: Oversee the creation of high-impact content briefs, ensuring influencers utilize proven direct-response frameworks (hooks, social proof, and clear CTAs).
• Performance Optimization: Use data-driven insights from tools to monitor CAC, LTV, and ROAS, constantly optimizing future campaigns based on hard revenue data.
• Cross-Channel Synergy: Identify winning organic content for "whitelisting" or "Spark Ads," extending the lifecycle and ROI of creator assets.
• Technical Attribution: Implement and manage sophisticated tracking systems (UTMs, coupon codes, and post-purchase surveys) to ensure accurate attribution across fragmented customer journeys.
• Relationship & Negotiation: Negotiate performance-based contracts and manage budgets with a focus on unit economics rather than just follower counts.
• Trend Engineering: Stay ahead of algorithmic shifts and consumer behavior trends to ensure Rigle’s brands remain at the forefront of the creator economy.

Qualifications:

• 3+ years of experience in Growth Marketing, Performance Marketing, or Influencer Strategy with a proven track record of driving direct revenue.
• Strategic Mindset: Deep understanding of marketing funnels, customer acquisition costs, and the psychological triggers that drive online purchasing.
• Vertical Expertise: Experience in the beauty or lifestyle industry is highly preferred, specifically in identifying "winning" visual hooks for these categories.
• Analytical Rigor: Proficient in interpreting multi-channel attribution data and translating complex spreadsheets into actionable creative pivots.
• Communication: Ability to bridge the gap between creative "vibe" and business "ROI" when speaking to both brand owners and content creators.
• Agility: Ability to work in a fast-paced environment, managing multiple brand funnels simultaneously without losing sight of the data.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing company with a focus on innovation.
• Flexible work environment with opportunities for professional growth.
• The chance to make a significant impact on the success of leading beauty brands in the U.S. market.