Ad Buyer (Paid Media Manager)

Hello There Collective is a social-first creative agency building culturally relevant, performance-driven brands. We sit at the intersection of organic, influencer, and paid — and we believe paid media is only as strong as the creative fueling it.

We are not a “set it and forget it” ad buying shop. We move fast, test aggressively, and expect media buyers to think like growth strategists — not button pushers.

The Role

We’re looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms.

This person should be equally comfortable:

• Launching and optimizing campaigns
• Building testing frameworks
• Collaborating closely with creative teams
• Translating data into actionable insights
• Communicating clearly with clients

You will not operate in isolation — you will work directly with creative strategists, editors, influencer leads, and account managers to ensure performance and storytelling align.

What You’ll Do

Paid Media Strategy & Execution

• Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
• Build full-funnel campaign structures (awareness → consideration → conversion → retention)
• Develop structured creative testing roadmaps
• Manage budget pacing and allocation across multiple accounts
• Scale winning creative quickly and decisively

Performance Optimization

• Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
• Identify performance trends and proactively pivot
• Conduct audience testing, offer testing, and landing page testing in collaboration with clients
• Implement smart retargeting and retention strategies

Creative Collaboration

• Partner with creative strategists to inform ad angles based on performance data
• Provide structured creative feedback based on metrics
• Help identify what’s working and why
• Ensure creative is platform-native and conversion-focused

Reporting & Communication

• Deliver clear, concise weekly performance updates
• Lead performance conversations on client calls when needed
• Turn data into insights, not just dashboards
• Provide scaling plans backed by numbers

What We’re Looking For

• 3+ years hands-on paid media experience (agency experience strongly preferred)
• Proven experience managing $50K–$500K+ monthly budgets
• Deep platform knowledge (Meta + TikTok required)
• Strong understanding of DTC performance metrics
• Experience scaling brands profitably, not just maintaining campaigns
• Comfortable in fast-moving environments
• Proactive communicator
• Obsessed with testing and iteration

You should know:

• How to diagnose performance problems quickly
• When to cut losers
• When to scale aggressively
• How to align paid with creative strategy
• How to manage multiple brands without chaos

Bonus Points

• Experience with TikTok Shop
• Experience working alongside influencer teams
• Familiarity with Triple Whale, Northbeam, or advanced attribution tools
• Understanding of retention metrics and lifecycle marketing
• Experience with CPG or retail launches

What Success Looks Like

• Accounts are scaling profitably
• Creative testing is structured and consistent
• Clients feel confident in the strategy
• Performance insights inform creative production
• We move faster than competitors