Creator Partnerships & Social Commerce Manager

Location: Remote. US only.

Reports to: VP of Operations

Company: Beautytap

About Beautytap

Beautytap is the leading beauty discovery platform built on a community of beauty enthusiasts, creators, and professionals. We combine verified expert reviews, creator-driven video content, and direct retailer integrations to help beauty brands reach consumers with credibility and performance. Our brand partners rely on us for something no influencer agency can offer: content that is professionally validated, performance-optimized, and embedded at the retail point of sale.

Role Overview

We’re seeking a Creator Partnerships & Social Commerce Manager who lives and breathes TikTok and Instagram and can build a scalable, high-performance creator engine from the ground up.

This is not a traditional campaign management role. You will own ongoing creator recruitment, trend-informed creative direction, and shape Beautytap’s Instagram into a talent acquisition channel, while partnering with the Campaign Success Manager to manage video campaigns. 

The ideal candidate is immersed in TikTok and Instagram daily, understands platform shifts, content trends, and commerce drivers, and can translate those insights into recruitment strategy, campaign briefs, and brand guidance.

Key Responsibilities

Creator Recruitment & Pipeline Development

Build and maintain Beautytap’s proprietary Creator Index so campaigns never begin from zero.

• Scout 15 to 20 new beauty creators weekly across TikTok, Reels, and Shorts
• Identify rising talent across skincare, makeup, wellness, haircare, and K-beauty
• Evaluate engagement quality, audience demographics, and conversion signals
• Develop outreach and onboarding workflows
• Convert one-time creators into long-term ambassadors
• Track retention and TikTok Shop performance trends

TikTok Shop & Social Commerce Leadership

Serve as internal lead on creator-led commerce.

• Monitor Shop trends, bestsellers, and high-volume sellers
• Identify creators driving measurable revenue
• Analyze add-to-cart behavior and affiliate performance
• Advise brands on Shop-optimized content and hooks
• Translate platform intelligence into actionable growth strategy

Video Creative & Talent Management

Own creator-facing strategy and quality control.

• Develop platform-specific briefs and hook frameworks
• Design episodic campaign formats
• QA deliverables for compliance and performance fit
• Coordinate posting calendars aligned to launches
• Manage licensing, whitelisting, and paid amplification recommendations
• Partner with Campaign Success Manager on execution

Instagram Growth Strategy

Use Instagram as a recruitment and credibility channel.

• Build content calendar focused on attraction and creator storytelling
• Showcase campaign wins and partnership highlights
• Engage inbound creator interest and cultivate relationships

Performance Analytics & Optimization

Create a feedback loop that strengthens results.

• Analyze hold rates, watch-through rates, saves, and engagement
• Identify scalable creative patterns
• Recommend assets for Spark Ads or whitelisting
• Report on video KPIs and creator pipeline health

Qualifications

Required

• Active daily TikTok and Instagram user with deep platform fluency
• 3 to 5 plus years in influencer marketing, creator partnerships, or social media within beauty or consumer
• Proven experience recruiting and briefing creators independently
• Strong understanding of TikTok Shop commerce mechanics
• Analytical mindset with comfort interpreting video performance metrics
• Strong relationship builder with high ownership and initiative

Preferred

• Experience with Spark Ads, whitelisting, and creator-led paid strategy
• Familiarity with K-beauty and professional beauty ecosystems
• Experience using influencer platforms such as Aspire, GRIN, or similar
• Instagram brand content strategy experience
• Understanding of PDP performance and video-driven conversion

Why Beautytap

• Partner with leading beauty brands shaping the future of consumer trust and retail discovery.
• Join a high-growth company redefining the intersection of content, community, and commerce.
• Thrive in a remote-first culture built on ownership, accountability, and performance excellence.

Compensation

• $70,000 to $85,000 annually, based on experience.