Marketing & Communications Specialist

Job Title: Marketing & Communications Specialist

Employment Type: Full-Time, Hourly (Non-Exempt)
Pay Range: $20-$28

Starting Pay: $20.00 per hour
Reports To: Chief of Brand & Creative
Work Schedule: Flexible Schedule (Hybrid Remote & In-Person)
Location: Hybrid – Cleveland, Tennessee

Role Summary

Wind River is seeking a creative and proactive Marketing & Communications Specialist to help shape and strengthen the company’s brand identity as a leading builder and innovator within the tiny home and modular housing industries.

This role is a key contributor within a small, collaborative team responsible for product marketing, brand marketing, and both internal and external communications. The ideal candidate brings a versatile marketing skill set, strong design awareness, and a research-driven mindset focused on elevating Wind River’s presence as a leader in right-sized livable luxury.

This position is well suited for a self-starter who thrives on initiative, organization, and detail-oriented execution.

Core Responsibilities

Brand Strategy & Content Management

• Assist in planning, implementing, and managing new and existing marketing and brand strategies across all platforms.
• Develop and maintain a comprehensive content calendar to ensure consistent messaging and brand alignment.
• Ensure brand consistency across all marketing materials, communications, and company initiatives.
• Manage and update the Wind River website, collaborating with external web development partners as needed.
• Conduct industry research and propose innovative marketing opportunities and strategies.

Social Media & Communications

• Manage Wind River social media platforms, including: Instagram, Facebook, LinkedIn, YouTube, Twitter (X) , Pinterest, and TikTok
• Create, design, and distribute monthly internal and external newsletters.
• Manage the company blog, including content creation, compilation, and publishing.
• Serve as a resource supporting internal communications that enhance employee experience and company culture.

Marketing Operations & Events

• Assist in designing and ordering branded materials, print marketing assets, and company merchandise.
• Support event planning and coordination, including logistics, staging, and travel arrangements.
• Assist with planning and staging company photo and video shoots.
• Support brand collaborations and influencer partnerships.
• Collaborate with leadership on sales and marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing or a related field or 2–3 years of relevant professional experience.
• Experience managing multi-platform social media accounts and digital content.
• Strong written and verbal communication skills with the ability to tailor messaging to diverse audiences.
• Strong attention to detail and demonstrated visual/design awareness.
• Ability to work a flexible schedule and collaborate cross-functionally with multiple departments.

Essential Job Functions

• Ability to work in a professional office environment within a hybrid remote/onsite schedule.
• Ability to communicate clearly and professionally in person, by phone, and electronically.
• Ability to review, analyze, and input detailed information accurately.
• Ability to manage multiple priorities, meet deadlines, and work independently with minimal supervision.
• Ability to travel as needed for events, brand initiatives, and company functions.
• Ability to adapt to evolving priorities in a fast-paced work environment.

Job Type: Full-time

Pay: From $20.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Experience:

• Marketing & Communications: 2 years (Required)

Ability to Commute:

• Cleveland, TN 37311 (Required)

Work Location: Hybrid remote in Cleveland, TN 37311