Associate Brand Manager

Associate Brand Manager South Pittsburg, TN Hybrid Schedule ABOUT LODGE CAST IRON We got our start over 125 years ago when Joseph Lodge founded the Blacklock Foundry in South Pittsburg, TN. His scrappy, hardworking spirit continues to lead us today. As a team, we believe cast iron is for everyone. We’re dedicated to manufacturing American-made cookware that we’re proud to use in our very own homes and excited to bring to kitchens, backyards, and campfires around the world. Day in and day out, we work together to stay safe, have fun, and be better than we were the day before. WHAT FIRES US UP? By now, you may have caught on to the fact that we’re serious about spreading the joys of cast iron. And while we’re always on the lookout for ways to innovate, we believe in the adage: If it ain’t broke, don’t fix it. That’s why we stand by a simple recipe of just iron and oil (no forever chemicals, since forever!). It’s also why we’re passionate about keeping our campus in our hometown of South Pittsburg, Tennessee, providing great jobs to our community. As we bring our cookware to the next generation of cast iron chefs, we’re looking for people to help us stay true to our roots every step of the way. Does that sound like something you can get behind? A DAY IN THE LIFEThe Associate Brand Manager is an individual contributor who reports to the Brand Manager and supports the day-to-day execution of brand initiatives across FINEX and Lodge’s premium brands, including Blacklock and Chef Collection, and the Lodge International business. This role plays a key part in bringing new products and campaigns to market, partnering closely with cross-functional teams and agency partners to ensure work is aligned with brand strategy, voice, and business goals. The Associate Brand Manager helps translate big-picture brand direction into actionable marketing initiatives that support growth, awareness, and engagement across channels. On any given day, this role may review creative concepts, provide feedback on social and content plans, or coordinate with internal teams and external creators to keep projects moving forward. The Associate Brand Manager supports brand partnerships and collaboration requests, assists with marketing calendar communication and content organization/distribution to international team, and helps manage user-generated content programs by working directly with creators and platforms. Strong communication, attention to detail, and a collaborative mindset are essential, as this role works closely with Brand, Creative, Product, Culinary, and external partners to ensure all brand touchpoints feel cohesive. An interest in cooking is a plus for this position. THE IDEAL CANDIDATE: A successful Associate Brand Manager is someone who takes ownership of their work and follows through. They help turn brand strategy into clear, actionable plans and keep projects on track from start to finish. Organized and detail-oriented, they manage timelines, collaborate with cross-functional teams and agency partners, and make sure nothing falls through the cracks. They have a strong sense of brand voice and review creative and content with care to ensure it’s consistent, in line with best practices, and on-strategy. They communicate clearly, ask good questions, and aren’t afraid to speak up in meetings or work independently when needed. Above all, they take pride in doing solid work, supporting their team, and helping Lodge’s premium brands grow. RESPONSIBILITIES:

• Support go to market strategy for new product launches for the FINEX and Lodge premium brands (Blacklock and Chef Collection)
• Develop and manage marketing campaigns for the FINEX and Lodge premium brands, working with cross functional teams
• Manage inbound collaboration requests and partnerships for all Lodge brands
• Provide marketing asset support to international team, including social media content organization and marketing campaign communications.
• Serve as the primary marketing point of contact for international markets, coordinating content, messaging, and campaign requests through the marketing team to ensure brand alignment and timely execution.
• Manage the UGC creation and communications with hired creators through the Cohley platform
• Review social calendar developed for FINEX by an agency partner and provide feedback to boost performance and align with brand voice and current best practices.
• Ensure creative developed by Lodge’s team and our agency partners is aligned with the appropriate brand voice and industry best practices.
• Translate brand strategy to action, implementing initiatives to drive brand growth.

BASIC REQUIREMENTS:

• Bachelor’s degree preferred, plus 2-5 years work experience in a related field required

SUMMARY OF NECESSARY KNOWLEDGE, EXPERIENCE, AND SKILLS:

• Prior experience in marketing for a consumer-facing brand
• Prior experience with social media marketing and content calendar management
• Strong written and verbal communication skills with the ability to interact effectively with internal and external partners
• Demonstrated problem-solving and critical-thinking skills
• Strong interpersonal skills to build cross-functional relationship
• Comfortable learning and working in multiple systems
• Ability to prioritize between numerous tasks
• Enjoys working in a collaborative team environment
• Proficient in PowerPoint, Excel and Word
• Experience in digital marketing, influencer marketing, and PR a plus
• Comfortable giving and receiving feedback
• Experience with Asana a plus
• Experience working with agencies a plus

EMPLOYEE BENEFITS

• Competitive Pay
• Generous Paid Time Off
• Insurance Benefits (Medical, Dental, Vision, Prescription, Life, and Short-Term Disability)
• On-Site Clinic and Fitness Center
• 401K Match and Deferred Profit-Sharing Program
• Quarterly Profit Sharing
• Employee Assistance Program
• Scholarship Opportunity and Tuition Reimbursement
• $150 Boot Allowance
• Employee Discount at Lodge Factory Store and Big Bad Breakfast
• Safety, Holiday, and Celebration Events

EQUAL OPPORTUNITY EMPLOYER Lodge Manufacturing does not discriminate based on race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, veteran status, or citizenship status (except in those special circumstances permitted or mandated by law).

while staying true to who we are.