Social Media & Content Coordinator - Urology

Aeroflow Health – Social Media & Content Coordinator - Urology

Fully Remote - EST Preferred and within driving distance to Asheville, NC

*Please note you must provide your portfolio or examples of UGC content creation for personal or brand specific marketing in order for your application to be considered*

About Aeroflow

Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. That is why we promote from within and reward individuals who have invested their time and talent in us. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Health.

The Opportunity

As our Social Media & Content Coordinator, you will be joining a marketing powerhouse that is currently operating at an all-time high. In 2025 alone, our digital presence reached a record-breaking 2 billion impressions. We are looking for a creative strategist to build on this momentum by serving as the primary voice for our Urology brand.

This isn't just a "posting" role; it is a content-first position where you will help lead our expansion into diverse and new channels with high-production brand storytelling at the forefront. You will work within a "Great Place to Work" certified team that values career building and rewards talent with professional growth, helping you evolve both strategically and creatively within our dynamic marketing team.

Your Primary Responsibilities

We are currently seeking a Social Media & Content Coordinator. The Social Media & Content Coordinator is responsible for:

• Social Media Strategy & Execution: Partner with the Brand Manager to build and execute a strategy informed by competitive research and platform-specific audience identification.
• Social Media Creative: Utilizing our expansive brand library of photo and video assets, curated templates from our in-house multimedia designer, and UGC content from influencers and partners, produce social media graphics, videos, etc. (using Canva or similar tools) that adhere to brand standards while ensuring visual continuity across all social and digital touchpoints.
• UGC Content Creation: Serve as a primary creator and face of UGC content, both video and photo, for usage across our paid and organic marketing channels. Necessary materials, props, product, etc. will be provided by Aeroflow.
• Community & Reputation Management: Actively engage with our community by managing comments, mentions, and reviews across all Aeroflow Urology social channels and review channels (e.g. Google) in a timely manner.
• Performance Analytics: Capture and analyze social data and metrics to continuously improve content performance and inform future creative testing.
• Strategic Planning: Maintain an up-to-date social media calendar with content outlines prepared at least one month in advance.
• Trend Monitoring: Proactively monitor social media trends, industry news, and PR mentions to support brand relevance and identify timely posting opportunities.
• Collaboration: Work closely with the paid media, design, and content teams to ensure all assets align with campaign messaging and broader marketing goals.
• Additional marketing efforts as needed such as content creation, project management, etc.

Skills for Success

• Understanding of how brands should participate in social media authentically.
• Comfortable and confident serving as a primary on-camera creator for user-generated content (UGC). This includes the ability to produce high-quality, authentic video and photo assets that align with our brand voice and aesthetic.
• The candidate is culturally sensitive to the latest trends; understands the internet, social and meme culture, and how to work within it while maintaining brand safety.
• Demonstrates eye for design, specifically as it relates to social media engagement, while ensuring assets are up to brand standards and guidelines
• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, development and advertising, as well as vendors, contractors, and freelancers.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Must be detail-oriented and a highly organized individual.
• Self-organized, with the ability to multitask and manage time wisely
• Have initiative, passion, resourcefulness, self-motivation, and a high level of ownership
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance
• Maintain HIPAA/patient confidentiality
• Regular and reliable attendance as assigned by your schedule
• Other job duties assigned

Required Qualifications

• 4 year degree in marketing, communications, or related field
• Proficiency in social media platforms including Facebook, TikTok, Instagram, YouTube, Pinterest ,LinkedIn, Reddit, and emerging platforms.
• Experience managing or supporting brand social media accounts
• Previous experience or portfolio examples of UGC content creation for personal or brand specific marketing.
• A strong "eye for design" and proficiency in Canva or similar tools; work examples of past creative projects are required.
• Familiarity with enterprise-level social tools such as Sprout, Hootsuite, or Metricool.
• A deep understanding of how brands participate in social media authentically while maintaining brand safety and HIPAA/patient confidentiality.
• Bilingual in Spanish is a plus but not required.
• Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions. If within driving distance of Aeroflow Health, possibility of more onsite content creation days as needed.
• This role requires the use of a personal smartphone to capture video, record content, and support digital media initiatives as needed.

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• Inc. 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.