Influencer Marketing Specialist

Location: New York, NY (On-site)

Employment Type: Full-Time

Compensation: $17/hour

About the Role

We are looking for an Influencer Marketing & Outreach Coordinator to join our team. You will be the bridge between our brands—spanning Food & Beverage, CPG, and Sports —and the creator community. From inviting foodies to the trendiest new matcha spot to coordinating VIP guests for NBA-related activations, you will lead the charge in building authentic relationships that drive brand buzz.

Key Responsibilities

• Outreach & Recruitment: Identify, vet, and contact high-quality KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) on Instagram, TikTok, and Xiaohongshu.
• Store Visit Coordination: Manage "Tan-dian" (store visit) invitations, including scheduling, briefing creators on brand guidelines, and ensuring a seamless on-site experience.
• Campaign Execution: Oversee the end-to-end influencer collaboration process, from initial seeding/gifting to content approval and final posting.
• Bilingual Communication: Negotiate partnerships and maintain long-term relationships with both English-speaking and Mandarin-speaking creators.
• Performance Tracking: Monitor influencer deliverables, collect engagement data, and assist in creating campaign impact reports.

Qualifications

• Bilingual Mastery: Must be fluent in both English and Mandarin Chinese. You should be comfortable navigating both the Western influencer landscape and the Xiaohongshu/WeChat ecosystem.
• Social Media Obsessed: Deep understanding of current trends in NYC’s F&B and sports scenes. You know what makes a piece of content go viral.
• Communication Skills: Professional, persuasive, and persistent. You aren't afraid to slide into DMs or hop on a call to close a deal.
• Organized Multi-tasker: Ability to manage multiple influencer conversations and spreadsheets simultaneously without losing track of details.
• Cultural Sensitivity: An understanding of how to tailor pitches to different creator niches (e.g., luxury lifestyle vs. street sports vs. foodie).

Why Join Us?

• Access: Work directly with top-tier creators and attend the most exclusive events in NYC.
• Portfolio Building: Lead influencer strategy for globally recognized sports brands and local cult-favorites.
• Growth: Learn the "inside baseball" of PR and digital marketing in the world's most competitive market.