Manager, Social Media

We are a lifestyle brand!

We are on a mission to provide the world with simple, wholesome food and beverage items that fit today's lifestyle, offering an intimate - yet fast and consistent - experience to our customers.

We love and take pride in what we do, and we currently offer an exciting opportunity to join a thriving and ever-growing brand in this industry.

POSITION OVERVIEW:

We are seeking a strategic and hands-on Social Media Manager to execute and elevate our brand presence across all social platforms. Reporting to the Social Media Director, this role will be responsible for developing and executing a comprehensive social media strategy that drives engagement, enhances brand awareness, and supports our overall marketing and business objectives, across platforms such as Instagram, TikTok, YouTube, and more.

The ideal candidate is a creative storyteller, analytical thinker, and strong leader who thrives in a fast-paced, collaborative environment. As the Manager of the Social Media team, this individual will oversee community management, social campaigns, influencer partnerships, and performance reporting—ensuring consistency in voice and visual identity while staying ahead of digital trends.

RESPONSIBILITIES:

• Social Media Strategy & Execution: Develop and execute platform-specific social media strategies to strengthen brand presence, increase engagement, and drive growth. Ensuring alignment with the overall editorial calendar and campaign goals, which include product launches, new store openings, menu innovations, collaborations, and brand initiatives.
• Cross-Functional Collaboration: Collaborate closely with the Content and Graphics teams to brief and secure compelling visual and video assets necessary for successful campaign execution. Ensure creative output aligns with brand voice, campaign objectives, and platform best practices. Provide performance-based feedback to continuously optimize content quality and impact.
• Community Engagement & Customer Interaction: Monitor and manage daily activity across all social platforms. Ensure inbound messages are addressed in a timely and professional manner while maintaining brand voice and tone. Proactively engage with followers to foster loyalty, strengthen brand affinity, and monitor sentiment.
• Copywriting & Communication: Develop engaging, on-brand captions and platform-specific messaging that reflects brand tone and drives conversation. Ensure all written content is accurate, compelling, and optimized for engagement.
• Digital & Analytical Tools: Utilize scheduling and analytics tools and platform-native insights to optimize post timing and effectiveness.
• Trend Monitoring & Innovation: Stay ahead of the curve by continuously researching social media trends, emerging platforms, and content formats. Make recommendations to improve performance and incorporate new ideas into the editorial calendar to keep the brand timely and competitive.
• Editorial Planning & Project Management: Manage and create the editorial calendar, overseeing the scheduling, planning, and timely execution of all social content in accordance with promotional campaigns, brand timelines, and marketing brand objectives. Ensure all deliverables meet internal deadlines and campaign milestones.
• Performance Reporting: Track and analyze key performance metrics including engagement, reach, growth, and campaign effectiveness. Deliver actionable insights and recommendations to improve content performance and inform future strategy.
• Paid Media Support: Assist in aligning paid social efforts with organic content strategy to ensure cohesive messaging and maximize campaign performance.
• Influencer & Partnership Management : Identify, develop, and support relationships with key influencers, content creators, and brand partners to execute collaborative campaigns that expand brand reach and drive business goals.

REQUIREMENTS:

• 4+ years of experience managing brand social media accounts with demonstrated growth in engagement and audience
• 2+ years of experience leading and managing a team of Social Media Coordinators, including overseeing daily content scheduling, community engagement, and execution of campaigns.
• Experience with X, Pinterest and YouTube is preferred.
• Experience in supporting or executing paid social media campaigns.
• Proven success in identifying, vetting, and managing influencer and content creator partnerships to achieve marketing objectives.
• Demonstrated expertise in copywriting and messaging that aligns with brand voice and drives audience engagement.
• Strong strategic thinking with the ability to develop and manage creative, high-performing social campaigns.
• Proven success in platform management, including publishing, monitoring, and analyzing social performance metrics
• Strong background in community management and real-time engagement
• Proven ability to analyze performance data and translate insights into action
• Experience working closely with content creators, designers, and cross-functional marketing teams
• Highly organized with strong project management skills
• Proficiency in Meta Business Suite, TikTok tools, analytics platforms, Sprout Social (or similar), Canva, Asana; Adobe Creative Suite preferred

BENEFITS:

• Health & Wellness – Medical, Dental & Vision
• PTO
• Discounted Meals
• Growth Opportunities
• 401(k) Plan with Company Match

The general nature and level of work being performed by persons assigned to this job classification are contained in this job description. This job description should not be construed as an exhaustive list of all responsibilities, essential job functions, duties, skills required and other job requirements of personnel in this role. All employees may be required to perform duties outside of their normal responsibilities from time to time as needed. Management reserves the right to assign or reassign duties and responsibilities to the job at any time.

Pura Vida Miami is proud to be an equal opportunity employer. We are committed to creating a workplace where diversity is celebrated and everyone feels welcome, regardless of race, color, religion, national origin, age, sex, sexual orientation, gender identity or expression, disability, veteran status, or any other legally protected characteristic. We believe that building a team with diverse perspectives and experiences makes us stronger, more creative, and more connected to the communities we serve.

Agency Disclaimer

We’ve got this covered! At Pura Vida Miami, our Talent Acquisition team leads all hiring efforts internally. We do not accept unsolicited resumes from agencies, we mean it. Any resumes sent our way without a signed agreement in place (including those sent directly to our team or hiring managers) will be considered property of Pura Vida Miami and we won’t be responsible for any fees. If you’re interested in partnering with us, reach out to our Talent team first. We’re happy to connect the right way!