LOWA Marketing Director

Since 1923, LOWA has earned a reputation for crafting premium outdoor boots and shoes that blend outstanding quality and fit through innovative design and proprietary technology. As part of Tecnica Group North America, a family of leading outdoor brands, we are committed to a best-in-class employee experience rooted in connection, growth, passion, and purpose.

Position Summary

The LOWA Marketing Director’s primary role is to lead the North American marketing department to create, implement, and manage a unified and progressive marketing strategy while contributing to the ongoing refinement of the global strategy for LOWA. The LOWA Marketing Director will collaborate closely with LOWA’s head of marketing to ensure that the brand’s marketing initiatives coordinate to deliver a consistently positive brand message.

Success in this role will be demonstrated through a keen sense of curiosity, creative energy, and organization, with the ability to be flexible and adaptable in our dynamic environment. This role requires the incumbent to be a highly collaborative team-player who is decisive, approachable, and can lead their team with confidence and humility.

Key Responsibilities:

Marketing Strategy

• Develop and execute the long-term marketing strategy, as well as seasonal marketing plan
• Work with global LOWA team to influence and speak up for US market interests
• Define and optimize marketing mix
• Maintain a professional, welcoming environment that reflects LOWA’s brand
• Leading the team

AI Capability

• Utilize AI tools for campaign development and content creation
• Consumer and market analysis capabilities
• Proficiency in interpreting complex data to provide actionable insights for making data-driven marketing decisions.

Marketing Proficiency

• Brand and Product marketing (Brand positioning and awareness)
• Consumer segmentation and targeted demand creation
• Digital and performance marketing (SEO/SEM, CRM, Social)
• Influencer and Partnership marketing
• Trade and retailer partnered marketing
• Create, track and deliver against assigned marketing working budget
• Market research and consumer insights
• Competitive analysis and market positioning expertise
• Project management and operational discipline
• Develop creative briefing, content creation, asset management, consumer ecommerce, and trade/retail marketing.
• Enforcing global brand guidelines consistently across marketing mix

Budget and Financial Management

• Responsible for the overall US marketing budget and the alignment of its resources with the business goals of the company.
• Overseeing advertising campaigns and measuring advertising ROI

Qualifications

• 5+ years of direct marketing leadership experience in the outdoor industry
• Bachelor’s degree in marketing or business administration
• Experience creating, implementing, and managing go to market strategies
• Practical knowledge and experience with e-commerce digital platforms
• Visible and demonstrated leadership
• High level of organization, time management, and project management skills
• Clear and persuasive written and verbal communication skills
• Ability to contribute to high level strategic conversations about current issues and new ideas

Who You Are

• You have a strong creative and artistic vision.
• You are perceptive and empathetic with the way outdoor industry consumers think and feel.
• You enjoy doing research and analyzing data, identifying patterns and trends that could impact the business.
• You are comfortable being the face and voice of our brand in the local market

What We Offer

• A mission-driven brand in an exciting growth phase
• Opportunity to help create a new office environment from the ground up
• A collaborative, people-centric culture built on trust and connection
• Competitive compensation and benefits