Brand Coordinator

Our Story:

Story Cannabis was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started.

Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time.

Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do.

If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with Story.

Overview:

The Brand Coordinator is a junior-level role focused on coordinating brand execution across events, merchandising, ambassador activity, and content capture. It’s a hands-on opportunity with real ownership and visibility, ideal for someone who’s eager to move fast, take initiative, and help shape how our brands show up in a dynamic, competitive market.

Responsibilities:

• Coordinate and execute brand events and activations, from setup to breakdown.
• Ensure every event reflects brand tone, storytelling, and visual standards.
• Represent the brand on-site, at Story Cannabis retail locations, third-party dispensaries, community events, or partner activations around the state.
• Proactively identify local opportunities for events, partnerships, or brand moments in community, retail, or culture.
• Bring new ideas to the table; develop scrappy, smart activation concepts and pitch them for seasonal calendars or one-off executions.
• Support the execution of cultural collaborations, influencer activations, and campaign-driven fieldwork.
• Manage ongoing in-store merchandising and signage updates in collaboration with retail partners.
• Track inventory and usage of merchandising kits, QR codes, and printed assets.
• Oversee day-to-day scheduling, communication, and support for regional brand ambassadors.
• Ensure brand ambassadors are equipped with the right training, event materials, swag, and talking points to represent the brand authentically and consistently.
• Support execution of digital brand campaigns by gathering local content, ambassador UGC, or field results.
• Ensure local menu platforms (Dutchie, Jane), brand pages (Weedmaps, Leafly), and QR codes are current and accurate.
• Manage local inventory of swag, sampling products, printed collateral, and signage.
• Content coordination & digital asset management.

Qualifications & Requirements:

• High School Diploma or G.E.D required, Associate’s Degree or above preferred.
• 1+ years of experience in brand marketing, event production, or retail merchandising.
• Understanding brand identity, retail experience, and in-person consumer engagement.
• Comfortable working independently and staying organized in a fast-paced environment.
• Detail-oriented with high standards for visual presentation and brand consistency.
• Familiarity with tools like SeedTalent, DAM systems, Google Workspace, and digital menu platform.
• Passion for cannabis culture and a desire to build something people remember.
• The ability to travel in market and work nights and weekends as needed.

Physical Requirements:

• This role requires prolonged periods sitting at a desk and working on a computer.