About the job

Company Description

Runyon Saltzman (RSE) is an integrated marketing and communications agency with over 60 years of experience delivering strategy, creative, digital, media, public relations, and public affairs services. As one of California's leading independently owned agencies, RSE stands out with a talented team of strategists, designers, producers, copywriters, and subject matter experts. The agency is dedicated to promoting social good through cause-related marketing and social impact projects. Headquartered in Sacramento, CA, RSE serves clients nationwide with comprehensive and innovative solutions. Learn more about the company at www.rs\-e.com.

Role Description

The Senior Social & Influencer Strategist leads organic social and influencer strategy across key clients. This role owns day-to-day social and influencer thinking, creative direction, and execution, while helping shape how social integrates into broader paid media, PR, and communications efforts.

This is a senior individual contributor with strong platform instincts, sharp creative judgment, and the confidence to bring proactive ideas and POVs — including supporting executive visibility and LinkedIn thought leadership initiatives.

Key Responsibilities

Organic Social & Influencer Strategy

Lead organic social and influencer strategy across assigned accounts.
Design platform-native social ecosystems that balance storytelling, community engagement, and measurable outcomes.
Develop influencer strategies that feel authentic, compliant, and aligned with broader campaign objectives.
Stay ahead of platform updates, cultural shifts, and creator economy trends impacting strategy.

Creative Direction & Social Craft

Act as an internal authority on what strong, platform-native social looks like.
Partner with Creative on briefs, formats, tone, and storytelling direction.
Review content and creator deliverables through a social-first, editorial lens.
Advocate for intentional, culturally relevant creative that reflects how audiences actually consume content.

Influencer & Creator Management

Lead creator discovery, vetting, contracting, and relationship management.
Manage influencer budgets, timelines, deliverables, and compliance requirements.
Build and maintain diverse creator networks, including multicultural and Spanish-speaking creators when relevant.
Ensure all programs align with disclosure, legal, and brand guidelines.

LinkedIn & Executive Presence

Develop LinkedIn strategies for executives and client spokespeople.
Shape executive narratives and thought leadership positioning.
Translate business priorities and media moments into authentic LinkedIn content.
Align LinkedIn activity with PR, reputation, and visibility strategies.

Integrated Media & PR Collaboration

Partner closely with media teams to align social and influencer with paid strategy.
Collaborate with PR teams on announcements, earned moments, and reputation initiatives.
Ensure social is fully integrated into broader campaign planning.

Measurement & Optimization

Define meaningful success metrics beyond vanity metrics.
Analyze performance and deliver clear, actionable recommendations.
Continuously optimize content, creators, and formats based on insights.

Client Leadership

Serve as a senior day-to-day client contact for social and influencer initiatives.
Present strategies, creative direction, and performance insights.
Advise clients on cultural trends, platform changes, and reputational considerations.

Team & Practice Development

Mentor junior team members as needed.
Contribute to playbooks, best practices, and scalable systems.
Help shape the long-term vision for a Social & Influencer practice within the agency.

Qualifications

Required

6–9+ years of experience in organic social and/or influencer marketing.
Strong creative judgment and platform fluency across major social channels.
Experience managing influencer programs end-to-end.
Confidence collaborating with senior media, creative, and PR leaders.
Excellent communication and presentation skills.
Highly proactive, organized, and collaborative.

Nice to Have

Paid Social experience (Meta, LinkedIn, TikTok, etc.) or close partnership with paid teams.
Bilingual (Spanish/English) strongly preferred, with experience developing or reviewing Spanish-language or multicultural social content.
Experience supporting executive visibility or thought leadership programs.
Public sector, higher education, or social-impact client experience.
Interest in helping build and scale a Social & Influencer department.

Work Environment

This role is primarily based at our Rancho Cordova office, with a hybrid schedule of four in-office days per week. We believe that sharing space helps us move faster, collaborate more deeply, and stay connected to the mission behind our work — especially when serving clients in government, education, and public health. We also recognize the value of focused, flexible time and offer one remote day each week to support individual productivity.

Why You'll Love Working Here

Meaningful work with mission-driven clients
A collaborative, creative team that values data, empathy, and excellence
Competitive salary within a $80,000 - $100,000 annually (based on experience)
Comprehensive health, dental, and vision benefits
401(k) plan with employer match
Generous paid time off, including 11 holidays
Professional development support and room to grow

Our Commitment

Inclusion and diversity are fundamental to our culture and core values. We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at RSE has the responsibility to create and sustain an inclusive environment.

Equal Employment Opportunity Statement

RSE is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, pregnancy, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

RSE is committed to providing veteran employment opportunities to our servicemembers.

Accommodation Statement

RSE is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by RSE and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with RSE and have accommodation needs for a disability or religious observance, please send us an email or speak with your recruiter.

Other Employment Disclaimers

Employment with RSE is for no specified period of time. Employment with RSE is “at-will,” meaning that either the employee or the company may terminate employment at any time and for any reason, with or without cause. Although job duties, title, compensation, and benefits, as well as RSE’s personnel policies and procedures, may change from time to time, nothing in this disclaimer or any policy of RSE shall be interpreted to conflict with or to eliminate or modify in any way, the at-will employment status of RSE employees.

Job descriptions typically change over time as requirements and employee skill levels change. Supervisors may revise and/or add duties to reflect these changes. RSE retains the right to change or assign other duties to this position.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

RSE participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. For more information about E-Verify, please go to www.dhs.gov/e\-verify.