Social Media & Influencer Coordinator

Social Media & Influencer Coordinator

Location: On-Site | Los Angeles, CA

Brand: Salon Perfect Los Angeles

About Salon Perfect

Salon Perfect Los Angeles is a trend-driven beauty brand at the intersection of fashion, retail, and digital culture. Distributed nationally at Walmart, the brand leads across nails, lashes, and cosmetic accessories through bold innovation, culturally relevant campaigns, and social-first storytelling.

From seasonal launches to culturally relevant moments (NYFW, concerts, Halloween), Salon Perfect shows up where beauty and culture intersect — driving discovery and conversion through integrated influencer and digital marketing.

Position Overview

The Social Media & Influencer Coordinator will support the execution of Salon Perfect’s influencer partnerships, owned social content, UGC pipeline, and integrated campaign initiatives across TikTok, Instagram, Pinterest, and YouTube.

This is a full-time, on-site role in Los Angeles that works cross-functionally with Brand, Digital, Creative, and Sales teams to help bring campaign calendars to life across paid partnerships, PR mailers, events, and digital ads.

This role is ideal for someone highly organized, trend-obsessed, digitally fluent, and excited to grow within influencer and social marketing.

Key Responsibilities

Influencer & Paid Partnership Coordination

• Support sourcing, outreach, and vetting of influencers and UGC creators.

• Assist with creator briefs, contracts, usage rights tracking, and shipping coordination.

• Maintain influencer database and campaign tracking sheets.

• Ensure all deliverables go live on time and align with brand guidelines.

PR Mailers & Seeding Support

• Assist with building influencer lists for campaign mailers.

• Support in-house PR mailer packing and logistics.

• Track organic influencer coverage and campaign tagging.

Owned Social Execution

• Support planning and scheduling content across TikTok, Instagram, Pinterest, and YouTube.

• Draft platform-appropriate captions aligned to campaign messaging.

• Ensure content aligns with integrated marketing calendar and retail priorities.

• Monitor comments and support community engagement as needed.

UGC & Performance Content Support

• Identify high-performing UGC creators for campaign support.

• Organize and maintain a content asset library for organic and paid use.

• Assist Digital team in pulling content for Spark Ads and paid amplification.

• Flag trending formats and sounds relevant to nails, lashes, and accessories.

Campaign & Event Support

• Support execution of in-house and third-party events.

• Assist with content capture during shoots and activations.

• Ensure campaign visuals and messaging are cohesive across channels.

Reporting & Trend Monitoring

• Assist in building monthly social reporting decks.

• Monitor global social trends and platform updates (IG, TikTok, X, etc.) to inform real-time strategy.

• Extract key community insights from engagement data to optimize audience growth and retention.

Qualifications

• 1–3 years of experience in social media, influencer marketing, or digital marketing (beauty preferred).

• Deep familiarity with TikTok trends and short-form video culture.

• Strong organizational skills and attention to detail.

• Excellent written communication skills and copywriting ability.

• Comfortable working in a fast-paced, retail-driven environment.

• Passion for beauty, fashion, and trend forecasting.

• Proficiency in Google Sheets, content scheduling tools, and social analytics platforms.

• Experience with platforms such as Dash Hudson, Canva, and Lefty is preferred.

What Success Looks Like

• Influencer campaigns executed smoothly and on schedule.

• Organized tracking systems that support larger campaign initiatives.

• Consistent, on-brand social publishing aligned to cultural moments.

• Strong support across paid, owned, and earned channels.

• Seamless coordination between Brand, Digital, and Creative teams.

Growth Opportunity

This role offers a clear pathway toward Influencer Manager or Social Media Manager as Salon Perfect continues to expand its cultural and retail footprint.

For consideration, please send your resume. Our benefits include medical, dental, vision, paid time off, holiday pay, supplemental insurance, and voluntary life insurance.