VP of Marketing - Sports Nutrition

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Job details:

DTC, Shopify, Growing Brand This Jobot Job is hosted by: Dylan Currier

Are you a fit? Easy Apply now by clicking the "Easy Apply" button

and sending us your resume.

Salary: $200,000 - $250,000 per year

A bit about us: We are a fast-growing sports nutrition brand entering a pivotal growth phase. Following a recent rebrand and multiple new product launches, we are building momentum across retail, distribution, direct-to-consumer, and social channels.

Why join us? Competitive executive base salary

Performance-based bonus

Comprehensive benefits

Job Details The VP of Marketing will own the global marketing vision, strategy, and execution across retail, wholesale distribution, DTC, and digital ecosystems. This leader will ensure our recent rebrand translates into market dominance, increased velocity, and measurable revenue growth.

The ideal candidate combines strategic brand leadership with strong analytical capability, has experience in high-growth CPG or sports nutrition environments, and understands how to build cultural relevance while driving commercial results.

Key Responsibilities

Executive Leadership & Strategy

Serve as a core member of the executive team

Develop and execute a comprehensive omnichannel marketing strategy

Align brand positioning with revenue goals and distribution expansion

Translate company growth objectives into actionable marketing plans

Brand & Positioning

Steward and scale the newly launched brand identity

Ensure consistency across packaging, messaging, retail presence, and digital platforms

Lead go-to-market strategy for new product launches

Build brand equity in competitive performance nutrition categories

Retail & Distribution Marketing

Drive sell-through at retail through trade marketing programs, promotions, and merchandising strategy

Support key account growth with retailer-specific campaigns and launch strategies

Partner closely with sales to strengthen distributor relationships and retail velocity

Direct-to-Consumer (DTC) Growth

Lead e-commerce growth strategy across paid media, lifecycle marketing, and conversion optimization

Optimize customer acquisition cost (CAC), retention, and lifetime value (LTV)

Leverage data and analytics to drive scalable digital performance

Social & Community Growth

Oversee organic and paid social strategy across platforms

Expand influencer, ambassador, and athlete partnerships

Build brand storytelling that resonates with performance-driven audiences

Drive community engagement and cultural relevance

Team Leadership

Lead, mentor, and scale a team of six across brand, digital, creative, and social

Establish KPIs and accountability frameworks

Build cross-functional alignment with sales, operations, and product teams

Foster a high-performance, entrepreneurial culture

Data & Performance

Own marketing budget and ROI accountability

Develop dashboards and reporting frameworks to measure brand health and channel performance

Make data-informed decisions to allocate spend across channels effectively

Qualifications

10+ years of progressive marketing leadership experience in sports nutrition, supplements, CPG, or adjacent performance categories

Proven experience leading omnichannel marketing in a growth-stage brand

Strong DTC and performance marketing expertise

Experience driving retail sell-through and trade marketing programs

Demonstrated success leading and developing high-performing teams

Deep understanding of social, influencer, and community-driven marketing

Analytical mindset with strong command of marketing metrics and financial impact

Entrepreneurial spirit with executive presence

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

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