Manager, TikTok Shop Activation (LUXE)

Job Title: Manager, TikTok Shop Activation

Division: LUXE

Reports To: Director, Tik Tok Activation Lead (LUXE)

Location: Hudson Yards, New York City

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The TikTok Shop Activation Manager is the champion of our creator engagement strategy, synchronizing efforts with agency partners to maximize impact. This role supports and develops our dynamic affiliation program, identifying and onboarding key creators to amplify our brand message and reach. This individual will support content strategy and affiliate program development to drive both sales and brand engagement on TikTok. This role requires a strategic and commercial powerhouse responsible for leading the end-to-end ecosystem of our Social Commerce business.

Responsibilities

• Content Strategy:
• Lead the development and execution of the holistic TikTok Shop content strategy for LUXE, balancing brand-led storytelling with high-conversion affiliate content.
• Drive high-level synergies between TikTok Shop activities and broader brand social strategies, ensuring a premium, cohesive presence that aligns with luxury standards across all digital touchpoints.
• Identify and implement effective content strategies that drive both brand awareness and sales results. Continuously analyze content performance and adapt strategies to optimize engagement and conversions. Stay abreast of evolving TikTok trends and best practices.
• Campaign Management:
• Oversee the full lifecycle of TikTok Shop campaigns, ensuring alignment with broader brand campaigns whenever possible for a unified brand experience.
• Manage detailed campaign investment plans, ensuring efficient budget allocation across paid, earned, and owned TikTok levers while maintaining a rigorous focus on ROI and ROAS.
• Sales Forecast Management:
• Collaborate with Demand Planning, Marketing and Commercial teams to forecast the impact of content and affiliate activities on inventory and sales targets.
• Analyze data and trends to support go-to-market strategy. This involves using data analytics to track content performance, identify key drivers of sales and make recommendations for future campaign optimizations.
• Cross-Functional Collaboration:
• Serve as a key point of contact for TikTok Shop Partners (TSPs) facilitating seamless communication and collaboration to ensure operational excellence and alignment with L’Oréal’s strategic goals.
• Serve as a subject matter expert across Marketing, Sales, and Product teams, fostering an integrated approach to TikTok Shop and sharing actionable insights to inform broader division-wide business strategies.

What We Are Looking For:

Required Qualifications:

• Bachelor's degree
• Proven experience 5+ years in brand engagement, social media and/or content
• Deep understanding of the influencer marketing landscape, particularly on TikTok
• Excellent verbal, interpersonal, and written communication skills
• Strong project management and organizational skills
• Data analysis skills to track and optimize campaign performance

Preferred Qualifications:

• Previous experience within the Luxury or Beauty industry.
• Proven experience in contract negotiations with high-tier influencers or talent agencies.
• Advanced experience in budget management and commercial P&L oversight.

What’s In It For You:

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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