Director of Marketing

Position Overview:

The Director of Marketing is responsible for leading all marketing initiatives that drive awareness, guest engagement, and revenue for our hotel and restaurant near the Disneyland Resort. This role manages a vibrant marketing team and oversees all marketing channels, partnerships, and promotional activities. This position requires a balance of strategic leadership, creative direction, technical proficiency, and hands-on execution.

Essential Duties & Responsibilities:

Strategy & Leadership

• Lead the creation and execution of marketing strategies and tactical plans.
• Direct and support Marketing team with weekly and monthly check-ins, mentorship, and performance evaluations.
• Conduct Monthly Marketing Meetings including presentation development, project updates, and performance analysis.
• Facilitate Marketing Updates focused on brainstorming, team education, AI training/certification, and project status.

Campaign & Project Management

• Develop and oversee integrated marketing campaigns across digital, print, email, and social media.
• Manage hotel and restaurant branding, messaging consistency, and creative output across platforms.
• Organize and lead photography and videography shoots, including scheduling, directing talent, and managing image/video assets.
• Coordinate with design team or self-execute graphic design needs: flyers, email headers, promotional banners, menus, sales sheets, and business cards.

Digital Marketing & Analytics

• Oversee Google Ads performance: monitoring, optimizing, and reporting on paid media campaigns weekly.
• Use Google Analytics to track website performance, user behavior, and campaign impact, reporting insights monthly.
• Regularly perform website edits including content maintenance, image updates, guest reviews, and occasional design changes.
• Manage social media strategy and execution including content creation, influencer partnerships, paid ad campaigns, and community engagement across platforms like Facebook, Instagram, and LinkedIn.
• Monitor and evaluate competitive marketing efforts, including their websites, social media, and promotional activity.

Email Marketing & Guest Messaging

• Oversee weekly email marketing campaigns (Email Blasts/GMS) and review automated hotel communications, including pre-arrival, confirmation, and cancellation emails.
• Assign and approve content and topics for email marketing and blog updates.

Public Relations & Partnerships

• Build relationships with key partners such as Visit Anaheim, Anaheim Chamber, Expedia, Booking.com, and Disney’s Good Neighbor Program.
• Attend external meetings and represent the hotel at industry events and community initiatives.
• Maintain Good Neighbor standards including trademark compliance and brand representation.

Merchandise & Collateral Management

• Develop and manage hotel and restaurant merchandise, including pricing, design, ordering, and vendor coordination (e.g., branded cups, tumblers, beach balls).
• Manage and approve vendor invoices and purchasing for a variety of marketing needs, including floral displays, software tools (e.g., Bentobox, Iconosquare, Linktree), ad platforms (Yelp, Facebook, Instagram), wedding platforms (Wedding Pro, Birdeye), and office supplies.

Reporting & Budget Management

• Prepare and present regular performance updates, KPIs, and ROI analyses to executive leadership.
• Maintain and monitor the marketing budget, approving expenditures and vendor payments.
• Oversee all creative, operational, and budget-related marketing documentation.

Qualifications & Experience:

• Education: Bachelor’s degree in Marketing, Communications, Business, or Hospitality. Master’s degree or MBA preferred.
• Experience:
• Experience with hospitality CRM and CMS platforms, digital advertising, and social media analytics.
• Background in campaign management, creative direction, and vendor relations.
• Skills:
• Strong leadership, creative thinking, and analytical capabilities.
• Excellent written and verbal communication.
• Proficiency with Google Ads, Google Analytics, Adobe Creative Suite, social media platforms, and email marketing tools.

Physical Demands:

• Ability to sit or stand for extended periods for computer work, meetings, and events.
• Occasionally lift or move items up to 25 lbs.
• Ability to: ascend / descend stairs, bend, use computer, visual and auditory capabilities.
• Must be available to attend occasional off-site meetings, community functions, or after-hours events.
• Flexibility to work occasional evenings, weekends, or holidays as required by marketing events or deadlines.

Benefits:

• Competitive salary + incentives
• 401(k) with employer match
• Paid time off and holidays
• Career development and training opportunities

Join Our Team

This is your opportunity to shape the guest experience and brand identity of a top hotel and restaurant in the Disneyland Resort area. We're looking for a strategic thinker and creative leader who can manage a wide range of responsibilities while inspiring a high-performing marketing team. If you’re passionate about hospitality, innovation, and leadership — apply today!

The Company reserves the right to reasonably alter the duties and responsibilities of the position.

Garr Properties is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws.

Job Type: Full-time

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Paid time off

Experience:

• Marketing : 3 years (Preferred)

Ability to Commute:

• Anaheim, CA 92802 (Preferred)

Work Location: In person