Growth Marketing Manager (In-Office – Irvine, CA)

Full-Time | In-Office | College Counselling Professional Services Firm

We are the #1 premier College Counselling advisory firm based in Irvine, California looking for a high-performance Growth Marketing Manager to take ownership of our content, email marketing, and client engagement strategy.

This is not a support role.

Responsibilities

This role will focus on the daily management and optimization of our online presence across various platforms, ensuring a cohesive and high-performing digital marketing strategy.

This role owns execution, consistency, and measurable growth.

If you understand audience engagement, marketing automation, and conversion strategy — and you want to build something meaningful — we want to meet you.

What You’ll Own:

Video & Content Growth

• Film and edit short- and long-form video content
• Add graphics, captions, CTAs, and engagement hooks
• Optimize RedNote, WeChat, YouTube, Instagram, TikTok and Facebook content for retention and growth
• Build a consistent campaign calendar with content goals to-be-completed
• Track engagement metrics and improve performance over time

Events & Client Engagement

• Coordinate seminars and bi-annual client events
• Attend monthly evening seminars events
• Assisting marketing team to conduct onsite marketing event/campaign
• Help design and oversee our regular newsletter(s)

Social Media & Content Marketing (Instagram, TikTok, YouTube)

• Develop creative briefs, stories, and mood boards for all video content.
• Develop and implement engaging content strategies for Instagram, TikTok, and YouTube to increase brand awareness, engagement, and drive traffic.
• Monitor social media trends, competitor activities, and audience feedback to refine content strategy.
• Engage with followers, monitor content performance, customer reviews, respond to comments, and competitor activity to identify opportunities for improvement.
• Create, schedule, and publish compelling visual and video content tailored to each platform's best practices.
• Repurpose content strategically across platforms blogs articles etc.
• Develop and execute a structured content publishing plan

What We’re Looking For

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of professional experience in digital marketing, with a strong focus in social media platforms.
• Demonstrable experience with social media content creation, scheduling, and community management on Instagram, TikTok, and/or YouTube.
• Strong understanding of SEO principles and their application across websites
• Highly organized, detail-oriented, ability to manage multiple projects simultaneously, strong attention to detail and deadline-driven
• Comfortable working in a fast-paced, in-office environment
• Able to adapt and respond to change, make decisions, and prioritize tasks and projects.
• Strong influencer or Social media experience growing RedNote, Wechat, YouTube or social channels
• Fluent in English and in Mandarin as well
• Able to both think strategically and execute tactically
• Stay up-to-date with the latest digital marketing trends, platform updates, and best practices.
• Weekend availability is mandatory. Weekday flexibility is a plus

This Role Is Not For You If:

• You prefer remote work
• You need constant direction
• You are uncomfortable being accountable to metrics
• You do not enjoy wearing multiple hats

Why Join Us?

• Clear ownership and authority
• Direct collaboration with leadership
• Room to grow, learn, build and innovate

To apply, please submit:

• Resume
• Portfolio or examples of video/content work
• Brief explanation of a marketing campaign you helped grow

Pay: $3,000.00 - $5,000.00 per month

Pay: $3,000.00 - $5,000.00 per month

Work Location: In person