Brand Marketing Manager, Easton

Title: Brand Marketing Manager, EastonDepartment: Easton Brand MarketingPosition Reports to: Director of Brand Marketing, EastonLocation: Thousand Oaks, CA or St. Louis, MOFLSA Status: ExemptHybrid Schedule- 3 days in office, 2 days from home General Overview: The Brand Marketing Manager will be a key member of the Easton Brand Marketing team. This individual will be responsible for leading various day-to-day brand marketing projects, product launch initiatives and ECOM/DTC support. Ideal candidate has working knowledge of baseball, fastpitch softball and slow-pitch softball as well as the sporting goods industry and experience driving strategic brand marketing initiatives. Duties & Responsibilities:* Supports ‘Go-to-Market’ initiatives and product launches including, but not limited to: + Marquee and priority product launches annually + Secondary product releases annually + Content creation (brainstorming, planning and execution) of various photoshoots + Product and marketing messaging/positioning + Social Media, influencer/ambassador network and experiential marketing support + Brand Event activations – College World Series, Little League World Series, Sales Meetings, Trade Shows, etc.

• Works closely with extended marketing department and cross-functional departments (product, sales, ops, etc) to support brand initiatives and activations.
• Leads creative services and project management workflow to ensure accurate and timely execution of all team projects.
• Maintains Master Marketing Calendar, ensuring activation dates are accurate and aligned with creative content flighting.
• Provides retail marketing and sales support – ECOM (Easton.com & Amazon) as well as strategic retail account.
• Assists with annual catalog production and studio photography.
• Owns and manages online marketing asset library.
• Brand team lead for slow-pitch vertical – product launch calendar, content creation and marketing deliverables.
• Other duties as assigned. Education & Experience* Bachelor’s degree or equivalent work experience required.
• Minimum 5 years’ experience in Marketing (Brand Marketing, Events, Grassroots, etc.).
• Strong verbal and written communication skills required.
• Extremely detail and deadline orientated.
• Excellent organizational skills.
• Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
• Project management platform experience (Wrike, Asana, Basecamp, etc.).
• Ability to network and utilize internal and external resources.
• Comfortable working in a fast-paced team environment.
• Able to set priorities, execute, and follow them through.
• Advertising/production knowledge and sports experience preferred.
• Agency background/knowledge preferred.
• Ability to travel 20% Rawlings Sporting Goods Total Compensation Package:

The health, well-being and financial stability of our employees are a high priority to us. Our benefit plan includes competitive compensation and a full range of life and career enhancing benefits. We offer the following benefits to all full-time employees:

• Comprehensive medical/dental/vision plans
• Company paid life and disability insurance.
• Paid Parental Leave
• Employee Assistance Program.
• 401k (fully vested immediately) with Company match.
• Paid time off
• Paid holidays
• Opportunities for advancement
• Employee Discount Program

This job description does not list all the duties of the job. Position may be required to perform other duties as needed.