UGC Content Creator - Creative Strategist

Job Overview
Max Guard Hurricane Windows is a premium impact window and door company serving South Florida homeowners. We specialize in high-performance hurricane protection systems designed to meet strict Florida Building Code standards while elevating the beauty, energy efficiency, and value of luxury homes. We generate high-quality leads through paid media and require performance-driven creative that converts.

We are seeking a confident, relatable UGC Creator to produce high-converting short-form videos for paid ads and organic social content. This role focuses on creating authentic, homeowner-focused content that drives booked estimates for impact windows, doors, patio enclosures, and hurricane protection upgrades. You do not need to be a licensed contractor — but you must be comfortable speaking on camera about home improvement, storm protection, insurance savings, and lifestyle upgrades. This is not influencer content. This is conversion-focused creative.

What You’ll Be Creating

Content themes include:

• “Before hurricane season” urgency messaging
• Insurance premium reduction benefits
• Noise reduction and energy savings
• Home value appreciation
• Impact vs. standard windows comparisons
• Luxury exterior upgrade transformations
• Patio enclosure and pergola lifestyle upgrades
• Neighborhood installation proximity ads

Platforms include:

• Facebook & Instagram Reels
• TikTok
• YouTube Shorts
• Paid Meta ads

Core Responsibilities

• Film 15–60 second vertical videos optimized for paid traffic
• Write compelling hooks within the first 3 seconds
• Deliver multiple variations per concept (hook tests, CTA tests, angles)
• Speak naturally and confidently on camera
• Follow brand messaging guidelines
• Turn around creative quickly for active campaign testing
• Participate in monthly creative brainstorming sessions

Ideal Candidate Profile

• Strong on-camera presence
• Speaks clearly and confidently
• Understands direct-response marketing
• Comfortable discussing pricing ranges ($20K–$60K home upgrades)
• Can create testimonial-style, problem/solution, and authority-style videos
• Familiar with Florida hurricane concerns and homeowner mindset

South Florida homeowners or homeowners themselves are strongly preferred.

Required Skills

• Smartphone filming capability (high resolution)
• Strong lighting and audio setup
• Editing experience (CapCut, Adobe Premiere, Final Cut, etc.)
• Ability to add captions and native-style edits

Performance Expectations (KPIs)

• Strong hook rate (3-second retention)
• High scroll-stopping performance
• Improved CTR on Meta campaigns
• Reduction in cost per booked appointment
• Volume testing capacity (minimum 8–12 creatives per month)

Job Type: Contract

Pay: $30.00 - $40.00 per hour

Work Location: Hybrid remote in Palm Beach County, FL