Marketing Manager

FIDELITY HOTEL is hiring for a MARKETING MANAGER

Fidelity Hotel is an adaptive reuse project located at 1940 E. 6th Street in the historic 103-year-old Baker Building. Fidelity Hotel has 97 guest rooms & suites, each with tailored amenities, custom-designed furniture, and thoughtfully curated art. The property features a full-service restaurant, bar, event & meeting spaces, and a private dining room. Fidelity Hotel is an homage to Cleveland’s long-standing ideals. Our unwavering dedication to the city's soul is expressed through the design, brand, art, amenities, and community programs - all carefully selected to be additive to and reflective of the innovation & creativity that makes Cleveland so special.

What you'll do:

• Responsible for the maintenance and optimization of the hotel and outlet websites, ensuring accuracy, clarity, and conversion-focused content that supports booking, dining, and event goals
• Update copy, launching promotions, maintaining a calendar of events, and fulfilling any website changes or updates to maintain a clear and compelling digital path to purchase
• Produce revenue-driving email campaigns with strong calls to action, compelling copy, and on-brand imagery; ensure all guest-facing and transactional communications are clear, grammatically sound, and consistent
• Maintain and audit all third-party location listings (Google, TripAdvisor, Yelp, OpenTable, etc.) via Marqii to ensure up-to-date information and optimal visibility
• Collaborate closely with the Director of Revenue Management or Revenue Manager to develop strategic, on-brand promotions that support occupancy, ADR, outlet performance, and overall revenue goals
• Brainstorm, build, and execute packages that support both PR efforts and direct revenue generation
• Maintain evergreen and seasonal offers, conducting regular audits across all platforms to ensure promotions are current, relevant, and performing
• Lead the strategy, promotion, execution, and post-event evaluation of all property events, activations, and pop-ups, ensuring alignment with revenue, traffic, and brand awareness goals
• Develop and maintain strong relationships with brand-aligned partners to create community-driven programming that drives foot traffic and repeat visitation
• Partner with department heads to ensure events are operationally sound, properly staffed, and financially viable, including coordination of BEOs and timeline
• Maintain accurate event listings across third-party platforms and local calendars
• Communicate event details internally through clear SOPs so all departments are informed and aligned
• Provide on-site support during events to ensure seamless execution and a high-quality guest experience
• Develop monthly, quarterly, and annual social content calendars aligned with property goals, seasonal priorities, and departmental initiatives
• Create and manage platform-specific content, including video, that drives awareness, engagement, and conversion
• Coordinate with PR agencies or directly with influencers and creators to generate high-quality, on-brand content through media stays and partnerships
• Manage Later or other social media management platforms, establish KPIs, and deliver clear, actionable monthly performance reports to the General Manager, Corporate Director of Marketing, and key stakeholders
• Stay current on social trends and emerging platforms, identifying opportunities to test and scale new tactics that support business objectives
• Serve as the primary champion for property-level marketing needs, supporting departments in the development and rollout of on-brand materials
• Write clear, compelling, grammatically correct copy for websites, emails, social media, menus, sales collateral, and guest-facing materials
• Maintain and update all F&B menus, catering materials, sales kits, and in-room collateral in a timely manner to support operations and sales efforts
• Conduct regular audits of on-property and guest-facing materials to ensure brand consistency and accuracy
• Manage third-party PR agencies, providing strategic direction aligned with the property’s revenue goals, brand positioning, and seasonal priorities
• Field and fulfill media requests, including interviews, photography, and content submissions, in a timely and professional manner
• Work with the New Waterloo corporate team on high-value media opportunities with support on media training and developing talking points, photoshoots, and assets
• Maintain and organize the property’s digital asset library, ensuring imagery remains current and usable across channels
• Coordinate with the corporate team to schedule regular photoshoots that support marketing, sales, and PR needs
• Manage on-site photoshoots in collaboration with property stakeholders, ensuring projects stay on budget, on schedule, and aligned with operational priorities
• Follow photoshoot protocols and insurance guidelines; develop potential incremental revenue opportunities through on-site paid shoots
• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations while supporting overall property performance
• Apply current marketing best practices and industry trends to develop effective, efficient programs that drive demand, traffic, and qualified leads
• Partner with the Corporate Director of Marketing to identify, execute, and fulfill strategic partnerships that support revenue-generating packages, events, and activations
• Track, analyze, and report on marketing performance across channels; regularly optimize programs based on results and provide clear, actionable insights to key stakeholders
• Maintain a strong working knowledge of brand standards, operational policies, procedures, and training materials; ensure all marketing efforts align with company and property guidelines
• Perform additional duties as assigned or as required to support business needs and property priorities

Who you are:

• You have a Bachelor's degree in marketing, public relations, communication, journalism, or related field or an equivalent combination of education.
• You have 3+ years experience in marketing or like field required; Previous experience working in hospitality, restaurants, or hotels preferred.
• You have experience using Adobe Creative Suite, Canva, or other similar design programs.
• You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.
• You are a highly motivated, quick learner.
• You are a proponent of collaboration and cross-departmental team involvement. Nothing you do is in a vacuum.
• You have superior analytical skills, are a problem solver, and a critical thinker by using data to make decisions.
• You believe in hospitality, deeply and passionately.

BENEFITS

We are proud to offer competitive wages and the following benefits for full-time employees:

• Up to 3 weeks paid time off annually
• 50% off discount at most New Waterloo restaurants
• Health, vision + dental benefits
• 401K matching
• Paid holidays
• Volunteer pay
• Tuition reimbursement
• Referral bonuses
• Discounts at our shops, hotels + local partnerships

ABOUT NEW WATERLOO

New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses.

New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will be accepting applications on an ongoing basis until a candidate is selected for this role.