Senior Marketing Manager (Hands-On)

About Pirani Life (www.pirani.life)

Pirani is on a mission to reduce single-use plastic and inspire sustainable living through premium, reusable drinkware. As a fast-growing brand, we blend sustainability, innovation, and operational excellence to deliver high-quality products and customer experiences.

We are a fast-growing small team that moves quickly, wears multiple hats, and believes business should make a positive environmental and community impact.

Position Summary

Pirani is entering a major growth phase with new product launches, retail expansion, events, and partnerships. This role is part of Pirani’s next stage of growth and will ensure strong marketing leadership and continuity as the company scales.

We are looking for a hands-on marketing leader who can both set strategy and execute it. This is not a big-team corporate director role. This is for someone who loves building, testing, creating, and being deeply involved in the brand.

Reports To: Co-Founder / Chief Storyteller

Who This Role Is Perfect For Someone who:

• Loves rapidly growing lifestyle brands and startup environments
• Is both creative, able to execute and data-driven
• Can move from strategy → content → analytics → execution in the same week
• Is energized by community, events, and relationship building
• Is outgoing, collaborative, and a strong brand advocate

Core Responsibilities:

Brand & Campaign Leadership

• Own marketing calendar across product launches, seasonal campaigns, and key retail milestones (trade shows, partner promotions, and sell-through windows).
• Work with Chief Storyteller to help shape brand voice, storytelling, and positioning
• Lead campaign planning and performance analysis

Content, Social & Creative Execution

• Run or oversee day-to-day social channel management including content planning, execution and engagement.
• Help concept shoots, guide creators, and capture content directly
• Build and lead Pirani’s influencer and ambassador programs - refining current tools, recruiting aligned creators, and driving brand growth through authentic partnerships and UGC.
• Support DTC email + SMS marketing direction
• Support Sales by developing and executing a wholesale marketing strategy - including product launch communications, retail partner updates, content libraries, and tools that support sell-through and brand alignment.
• Develop and manage Pirani’s blog content strategy, creating SEO-informed articles that support product launches, brand storytelling, and organic growth.
• Forward thinking about how AI will have a role in SEO, marketing and product discovery
• Own catalog development and product packaging - coordinating designers, collaborating with internal teams, refining assets as needed, and ensuring brand-aligned materials are delivered on time.

Community & Partnership Marketing

• Attend Networking events on behalf of Pirani
• Support events and festival activations
• Build relationships with aligned brands, nonprofits, and creators

Ecommerce & Growth Marketing

• Execute and maintain Shopify updates, including homepage/ menu refreshes, product launches, collection curation, and campaign integrations.
• Collaborate on paid + organic growth strategy.
• Analyze performance metrics using Triple Whale/ Google Analytics and identify areas of concern and opportunities for improvement.
• Establish and maintain brand voice standards across customer service channels, collaborating with the CX team to ensure Gorgias messaging reflects Pirani’s tone and values.

Team + Vendor Leadership

• Manage marketing specific agencies, freelancers, creators, and collaborators
• Help define SOPs and project management platforms
• Eventually help build and mentor a small marketing team

Must-Have Experience

• 3+ years marketing experience (brand, digital, or growth)
• Experience working at a startup, small brand, or high-ownership environment
• Shopify and Klaviyo experience (or equivalent)
• Social media channel management experience
• Strong content instincts (visual + copy storytelling)
• Comfortable with analytics + performance tracking
• Experience managing campaigns end-to-end
• Comfortable traveling for work + networking

Strongly Preferred Skills

• Adobe Illustrator skills
• Adobe Photoshop/ In Design skills
• Content capture experience (photo + video)

Travel (not mandatory)

This role includes occasional travel (approximately 3-6 trips per year) for trade shows, festivals, partner visits, as part of bringing the Pirani brand to life.

Culture Fit Matters A Lot

Mission-driven, community-oriented, positive, and comfortable giving and receiving direct feedback. Excited to grow with a fast-moving brand and take true ownership.

Compensation & Growth

Competitive compensation based on experience, with opportunity for performance-based growth, leadership development, and meaningful brand ownership.

How to Apply:

Send:

• Short note on why Pirani specifically Example of marketing work you personally led or built

Brief responses (2–4 sentences each) to the following:

• A marketing initiative you built from scratch and the results
• What excites you about working in a small, hands-on team
• How you would describe Pirani’s brand after reviewing our channels

Benefits:

• Employee discount
• Paid time off

Work Location: Hybrid remote in Black Mountain, NC 28711