Influencer Marketing Manager

Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.

Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.

Study.com is scaling an established, multi-million-dollar ambassador program and is seeking a social-native growth marketer to lead its next phase of expansion. The Influencer Marketing Manager will own and evolve creator strategy across YouTube, TikTok, Instagram, and emerging social platforms—translating insights into fast, effective action.

This role blends influencer marketing, social-first growth, and ambassador program leadership. Success requires strong project management, deep platform expertise, and a data-informed approach to creative and partnerships—balancing revenue- and demand-driving creators, reducing dependency on top partners, expanding platform and topic coverage, and scaling sustainable growth on a proven foundation.

What You’ll Do

• Own and evolve an established, multi-million-dollar ambassador program. Identify growth opportunities and drive strategic next steps that deliver double-digit year-over-year growth.
• Build relationships with top creators and establish partnerships with content distributors to unlock high-quality content at scale.
• Source, recruit, and activate influencers and socially fluent customers aligned with test prep, college credit, and career advancement personas—prioritizing speed, authenticity, and performance.
• Build and scale a full-funnel creator program, aligning content strategy and KPIs to where creators drive impact—from upper-funnel demand generation to lower-funnel conversion—across formats, cadence, compensation models, and success metrics.
• Develop and execute creator strategies across YouTube, TikTok, Instagram, and emerging social communities, aligning each platform to target audiences and business growth goals.
• Track and interpret social video performance (views, engagement, watch time, velocity) and keyword-level visibility across social platforms, Google, SERPs, AI Overviews (AIO), and video discovery surfaces.
• Translate directional data and performance signals into clear actions, experiments, and recommendations for leadership—moving quickly from insight to execution.

AI-First Mindset & Workflow Innovation

• Approach creator growth with an AI-first mindset, reimagining workflows to operate faster and more efficiently.
• Leverage AI tools to support creator discovery, topic research, keyword analysis, and performance insights.
• Explore AI-assisted content ideation, scripting, and optimization to strengthen creator briefs and improve content quality.
• Identify opportunities to responsibly use AI-generated or AI-enhanced content to increase speed, consistency, and scale.
• Continuously test and refine AI-driven workflows that help the team produce high-quality, engaging content at scale.

What We’re Looking For

• 4–7 years of experience in creator marketing, influencer strategy, or social-first growth
• Deep native understanding of YouTube, TikTok, Instagram, and emerging social communities
• Strong analytical instincts and comfort balancing performance accountability with directional growth signals

Nice to Have

• Familiarity with content creation and editing tools such as TikTok Studio, YouTube Studio, CapCut, Adobe Suite, and a willingness to lean into the production side of creator marketing

The salary range for this position is $120,000-$140,000 per year. Pay is dependent upon factors including skills, work experience, business needs and market demands.