Social Media and Marketing Manager

Social Media & Marketing ManagerAlly’s Cookies + Doglio Coffee

Are you the type of person who sees a cookie pull video and immediately thinks, “That’s going viral”?

Do you know how to turn everyday moments into content people stop scrolling for?

Ally’s Cookies and Doglio Coffee are two fast-growing, community-driven food & beverage brands — and we’re looking for a creative force to lead the digital voice behind both.

This isn’t just a scheduling role.
This is storytelling. Brand building. Growth.

You’ll be responsible for shaping the online presence of a beloved cookie brand and a specialty coffee company — from retail store energy to mobile truck events, seasonal launches, collaborations, and community moments.

If you love creating, filming, editing, and building brands people connect with — keep reading.

What You’ll Own

• Lead social strategy for both Ally’s Cookies and Doglio Coffee
• Grow Instagram, Facebook, and TikTok accounts organically
• Capture high-energy, scroll-stopping content onsite (retail shop, truck/trailer, markets, events)
• Create short-form video (Reels/TikTok) that highlights products, people, and personality
• Plan monthly content calendars tied to launches, holidays, and seasonal menus
• Maintain distinct but complementary brand voices for both companies
• Engage with our audience — comments, DMs, reviews
• Support email campaigns and promotional initiatives
• Collaborate on influencer partnerships and community activations
• Support traditional marketing efforts including signage, event promotion, and in-store materials
• Track analytics and present growth insights monthly

Who You Are

• You’ve grown accounts organically — and can show us how you did it
• You understand how to make food & beverage content feel crave-worthy
• You know how to balance aesthetics with authenticity
• You can shoot strong content with a DSLR or high-end smartphone
• You’re comfortable editing in CapCut, Canva, Adobe, or similar tools
• You understand brand voice and visual consistency
• You can manage two brands without blending them together
• You work independently and hit deadlines
• You have reliable transportation for onsite content capture

What Makes This Role Unique

• You’re managing two established, growing brands
• You’ll capture content in dynamic environments — retail store, coffee trailer, markets, community events
• You’ll have creative freedom to test, experiment, and build
• You’ll work directly with ownership and have real influence on growth
• There is room for this role to expand as the brands continue scaling

Position Details

• Part-time (10–15 hours per week)
• Mix of onsite content creation + remote editing and posting
• Flexible scheduling based on campaign and event needs

Required Application Materials

• Portfolio of accounts managed or content created
• Examples of short-form video content
• Links to live accounts showing organic growth (if available)
• Brief explanation of how you’ve grown an account organically

Job Type: Part-time

Pay: From $25.00 per hour

Application Question(s):

• Please provide links to 2–3 social media accounts you have managed or content you have created
• What tools do you use to film and edit short-form video content? Please describe your process from idea to posting.
• This role requires onsite content creation several times per month. Are you able to reliably travel to multiple locations if needed?
• Please describe a social media account you have grown organically. What was the starting follower count, what strategies did you use, and what measurable results did you achieve?

Work Location: Hybrid remote in Foxborough, MA 02035