Manager, Social Media & Influencer Marketing

SUMMARY:

Korg USA represents some of the most influential brands in the music industry, including Korg, VOX, Aguilar, Spector, Blackstar, Audient, and Darkglass. From iconic synthesizers and amplifiers to world class bass gear and boutique pedals, our brands shape the sound of modern music.

We’re seeking a Manager, Social Media & Influencer Marketing to lead social and creator marketing for several flagship brands while supporting the broader portfolio through collaboration, best practices, and insight sharing.

This role owns social media and influencer marketing strategy and execution for Korg, VOX, Aguilar, and Spector, with accountability for performance, content quality, creator partnerships, and community growth.

For Blackstar, Audient, and Darkglass, the role serves as a strategic advisor, offering guidance on platform strategy, influencer best practices, and performance insights.

The Manager leads one direct report and works cross functionally with Creative, Content, DTC/eCommerce, Product Marketing, and Artist Relations. For Korg and VOX, the role will occasionally collaborate with the global marketing team in Paris to align on major initiatives, while maintaining day to day ownership within the U.S. team.

ACCOUNTABILITIES AND RESPONSIBILITIES:

Social & Influencer Strategy

• Develop and execute annual social and influencer strategies for Korg, VOX, Aguilar, and Spector, aligned with brand and marketing objectives
• Translate brand priorities into platform specific plans that balance storytelling, community engagement, and performance
• Define and track KPIs tied to engagement, reach, audience growth, and conversion
• Provide strategic guidance and best practice recommendations to partner brands (Blackstar, Audient, Darkglass)

Team & Program Management:

• Manage, mentor, and develop one direct report, providing clear direction, feedback, and growth opportunities
• Oversee day to day execution across social publishing, influencer coordination, affiliate activity, and reporting
• Establish scalable workflows, content calendars, and operational best practices across owned brands

Influencer & Creator Marketing:

• Identify, evaluate, and manage relationships with influencers, creators, and affiliates across priority brands
• Support the development and evolution of ambassador and affiliate programs, with a focus on authenticity and measurable impact
• Partner with Artist Relations, advising on social media best practices, content amplification, and creator storytelling.

Social Channel Strategy & Content Flow:

• Own platform strategy across Instagram, TikTok, X, YouTube, Facebook, and emerging channels
• Partner with the Marketing Lead and Creative/Content teams to ensure a steady pipeline of brand aligned content
• Balance planned content with timely, reactive moments tied to product launches, artists, and cultural trends

DTC & Social Commerce Support:

• Collaborate with DTC/eCommerce partners to support campaigns that connect social and influencer activity to commercial goals
• Support social commerce initiatives such as product tagging, affiliate links, and launch driven content
• Contribute to integrated go to market plans for key product launches

Performance, Reporting & Insights:

• Analyze social and influencer performance and translate results into actionable insights
• Prepare clear, concise performance summaries and recommendations for the Director of Product Planning & Marketing
• Use data to refine strategies, optimize content mix, and inform future campaigns

Community & Cultural Engagement:

• Foster meaningful two way engagement with musicians, creators, and fans across platforms
• Help ensure brand voices remain authentic, informed, and culturally relevant

REQUIREMENTS/QUALIFICATIONS:

• 4–6+ years of experience in social media and influencer marketing for a consumer, lifestyle, or premium brand
• Experience managing social channels and influencer/creator partnerships
• Prior people management experience (or strong readiness to lead and develop others)
• Strong understanding of social platforms, content trends, and community dynamics
• Comfortable owning programs end to end while collaborating cross functionally
• Experience analyzing performance and presenting insights
• Familiarity with social and analytics tools (e.g., Sprout Social, Meta Business Suite, TikTok, GA4)
• Passion for music or musical instruments strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred