Partnerships & PR Specialist

The Partnerships & PR Specialist supports the execution of the organization’s public relations and partnership initiatives to strengthen brand awareness, reputation, and connection with core audiences. This role focuses on implementing media relations efforts and partnership programs that drive visibility, storytelling, and brand affinity.

We are an outdoor retail company focused on inspiring people to spend more time outside. Through our e-commerce platforms, we provide customers with quality gear, helpful guidance, and a seamless shopping experience designed to support their adventures. We are dedicated to making it easier for individuals and communities to explore, enjoy, and connect with the outdoors.

RESPONSIBILITIES & ESSENTIAL DUTIES

• Support the execution of the company’s partnership strategy by identifying, coordinating, and managing collaborations with brands, athletes, and industry partners.
• Assist in developing and implementing PR initiatives to enhance brand visibility through media outreach, press efforts, and storytelling.
• Draft and coordinate press materials, announcements, and proactive media outreach efforts.
• Build and maintain relationships with media contacts, influencers, and key stakeholders to help generate authentic engagement and positive coverage.
• Partner with brand, content, and performance marketing teams to support integrated campaigns that include PR and partnership components.
• Research industry trends and competitor activity to identify partnership and positioning opportunities.
• Support crisis communications efforts and reputation management initiatives as needed.
• Track and report on PR and partnership performance metrics, providing insights and recommendations to internal stakeholders.

QUALIFICATIONS, SKILLS & ABILITIES

• Experience supporting brand collaborations, partnerships, or influencer initiatives.
• Working knowledge of media relations and public relations best practices.
• Strong written and verbal communication skills.
• Effective relationship-building and organizational skills.
• Proactive, detail-oriented, and action-oriented working style.
• Ability to contribute to securing meaningful press coverage and supporting impactful partnerships.
• Existing or developing relationships with media in outdoor, lifestyle, consumer, or related categories preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

-

BENEFITS

• Medical, dental, and vision coverage
• 401(k) plan with employer match
• Generous employee discounts

We provide equal employment opportunities to all employees and applicants and prohibits discrimination or harassment of any kind based on race, color, religion, age, sex, national origin, disability, genetic information, veteran status, sexual orientation, gender identity or expression, or any other status protected by applicable federal, provincial, state, or local laws. The organization is committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and hiring process. If you need assistance or an accommodation, please contact us.