Mgr, Social Media

The Manager, Social Media is a strategic brand storyteller and community builder responsible for shaping and scaling Topgolf’s social presence. This highly visible role blends creativity, analytics, and cultural relevance to drive brand awareness, deepen Player engagement, and translate business priorities into scroll-stopping content.

You’ll sit at the intersection of Brand, PR, Creative, and Operations — leading social-first thinking while ensuring alignment with broader marketing and business objectives. From real-time engagement to large-scale campaigns, you’ll turn insight into action and community into loyalty.

Key Responsibilities

Social Strategy & Brand Growth

• Develop and lead a comprehensive social media strategy aligned with brand and business goals.
• Drive brand awareness, audience growth, and engagement across all major social platforms.
• Identify emerging trends and cultural moments to keep Topgolf relevant and leading-edge.

Content Creation & Storytelling

• Own the content vision and execution across platforms (Instagram, TikTok, LinkedIn, Facebook, X, YouTube, etc.).
• Create and curate compelling text, image, and video content optimized by platform.
• Develop social-first campaigns that seamlessly integrate targeted marketing messages into broader initiatives.

Influencer & Community Engagement

• Build and manage influencer and creator partnerships to expand reach and credibility.
• Lead community management strategy, ensuring timely, professional, and brand-aligned responses.
• Foster authentic two-way engagement that strengthens Player loyalty and advocacy.

Analytics, Optimization & Paid Media

• Monitor performance metrics and social listening insights to optimize campaigns and content strategy.
• Manage paid social advertising campaigns, including budget oversight, targeting, testing, and reporting.
• Translate data into actionable recommendations that drive measurable results.

Cross-Functional Collaboration

• Partner closely with PR to amplify brand recognition across social and traditional media channels.
• Collaborate with Creative, Marketing, and Operations teams to ensure cohesive messaging.
• Provide strategic direction for social-first content within integrated marketing campaigns.

What You Bring

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of progressive experience in social media strategy and management
• Proven track record of building engaged communities and delivering measurable campaign results
• Deep expertise across social platforms, analytics tools, and content management systems
• Strong understanding of paid social strategy and performance marketing principles
• Exceptional written and verbal communication skills with a strong brand voice sensibility
• Data-driven mindset with strong analytical and problem-solving skills
• Creative thinker who thrives in a fast-paced, culturally dynamic environment
• Ability to balance strategic planning with hands-on execution
• Up-to-date knowledge of emerging social trends, platform updates, and digital best practices

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify. View playmaker benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.