THE OPPORTUNITY

We have 4 million followers, a client list that includes some of the biggest names in entertainment and sports, and vehicles that start at $300,000+. The attention is there. We need someone who controls how that attention translates into brand perception, value perception, and revenue.

We are looking for a Product Marketer who can own the full marketing output across content, paid, PR, and sales enablement. This is a hands-on execution role. You will create, test, optimize, and ship work every week.

ABOUT VINTAGE MODERN

Brand

Luxury car brand blending classic-inspired design with modern safety, technology, and luxury

Starting Price

$300,000+ per vehicle

Social Following

4M+ followers across platforms, built organically

Clientele

High-net-worth individuals, celebrities, and collectors

Headquarters

Buford, Georgia

Growth Stage

Rapidly scaling production, team, and brand presence

WHAT YOU WILL OWN

• Build and maintain a consistent content pipeline across IG, YouTube, and TikTok with fresh creatives, scripts, and regular shoots that move the audience from entertainment to conversion.

• Assist and Produce behind-the-scenes build content, before/after transformations, and educational pricing content that pre-qualifies leads and justifies the value before they ever reach sales.

• Rewrite all marketing emails and develop the messaging and materials that equip the sales team to close.

• A/B test landing pages and website elements including headlines, CTAs, form placement, imagery, copy, and pricing language to improve lead quality and filter unqualified prospects.

• Pitch automotive and luxury press, partner with lifestyle influencers, shoot campaign content in aspirational settings, and target celebrity and athlete outreach for organic placement.

• Audit and fix the current live format to recover lead volume, including scripted hooks, story arcs, CTAs, rotating formats, live-exclusive offers, and post-live follow-up sequences.

• Run targeted Meta and Google ads to the right income demographics, retarget website visitors, test YouTube pre-roll, and run dark posts testing different hooks and price anchoring.

• Produce long-form YouTube build documentaries, customer journey content, and owner interview series that let the buyers tell the story.

WHO YOU ARE

Required Experience

• 2 to 5+ years in product marketing, brand marketing, or growth marketing with hands-on content creation and campaign execution.

• Experience marketing a high-ticket product where brand perception and perceived value drive the purchase decision.

• Strong copywriting across email, ad copy, landing pages, video scripts, and social.

• Hands-on paid campaign management across Meta, Google, and YouTube with real budget accountability.

• Experience with A/B testing, conversion optimization, analytics, and CRM-integrated marketing.

• Experience managing creative teams, shoots, and external vendors.

What Sets You Apart

• Perception-first thinker. You understand that how people feel about a brand determines what they will pay for it.

• Value architect. You make a price feel justified without being defensive about it.

• Full-stack executor. You write, shoot, build, test, and ship. Not a deck builder.

• Relentless standard. If it does not make someone stop and feel something, it does not go out.

• Builder. You do not wait for direction. You see what needs to happen and you make it happen.

Preferred Qualifications

• Experience with a luxury or premium automotive brand.

• Portfolio demonstrating visual storytelling across Instagram, TikTok, and YouTube.

• Experience with influencer partnerships in the luxury or lifestyle space.

• Familiarity with landing page tools and CRM platforms.

COMPENSATION & BENEFITS

• Competitive salary commensurate with experience.

• Performance-based bonus tied to lead quality, conversion, and brand growth milestones.

• Comprehensive benefits package including health, dental, and vision coverage.

Product Marketer

About the job