Marketing Intern - Philadelphia, PA

Job Title: Marketing Internship Philadelphia, PA l Hybrid Schedule l Full-Time l Duration: May 25 – July 31

About Independence Realty Trust Inc.: Independence Realty Trust, Inc., is a publicly traded Real Estate Owner and Operator with over 13 years of expertise in top markets nationwide. At IRT, we're committed to delivering an exceptional living experience, understanding that home is more than just a place—it's where lives unfold. We’re equally dedicated to providing our employees with an amazing place to work, fostering growth, and celebrating success.

Opportunity Overview: We are seeking a motivated and analytically driven Marketing Intern to join our Philadelphia team for a structured summer internship. This role provides comprehensive exposure to multifamily marketing across both strategic planning and tactical execution within a national real estate platform managing more than 36,000 units. You’ll gain insight into how marketing directly supports occupancy, revenue performance, and asset value across a portfolio of 100+ apartment communities nationwide. This is an ideal opportunity for a student interested in performance-driven marketing, digital strategy, and commercial real estate branding.

Your Day-to-Day:

• Support digital marketing strategy initiatives across Google Ads, Microsoft Ads, paid social, and geofencing campaigns
• Assist with budget tracking and optimization efforts across a national portfolio
• Analyze GA4 reporting, Looker Studio dashboards, and lead-to-lease funnel performance
• Conduct research related to SEO strategy and AI-driven search visibility trends
• Support campaign planning for organic and paid social media initiatives
• Assist with online reputation management, influencer initiatives, and email marketing efforts
• Contribute to property-level branding projects and signage coordination
• Provide support for competitive positioning analysis and longest-sitting vacant strategies
• Assist with vendor coordination and annual marketing budget planning

Why You’ll Love Working Here:

• You’ll gain hands-on experience across both the strategic and tactical sides of marketing within a national real estate platform.
• You’ll develop a strong understanding of how marketing directly impacts occupancy, revenue growth, and asset value.
• You’ll strengthen your analytical skills through performance reviews, cost-per-lead analysis, and campaign optimization discussions.
• You’ll build creative and strategic thinking capabilities through branding initiatives and campaign development.
• You’ll gain exposure to executive-level reporting and cross-functional collaboration with Operations, Revenue Management, and Asset Management teams.
• You’ll take ownership of meaningful projects and see how marketing integrates into broader business strategy.

What We’re Looking For:

• Minimum of 3.25 GPA requirement
• Currently pursuing a degree in Marketing, Business Administration, Communications, Real Estate, Data Analytics, Social Media, Digital Media, or related field
• Strong analytical thinking skills with comfort working in data-driven environments
• Proficiency in Excel or Google Sheets
• Clear and professional written communication skills
• Strong organizational skills and attention to detail
• Curiosity about how marketing decisions connect to financial and operational outcomes
• Interest in commercial real estate or high-level brand strategy
• Ability to balance creative thinking with analytical execution
• Requirement: Must be able to travel to Tampa, FL Corporate Office for company paid, multi-day assignment.

We are an Equal Opportunity Employer and committed to building a diverse and inclusive culture. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.