Social Media, Content Developer & Marketing Specialist

Job Summary
We are seeking a dynamic and energetic Social Media, Content Developer & Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop innovative marketing strategies, and manage social media channels to engage audiences and drive brand growth. Your expertise in digital marketing tools, graphic design, and analytics will be essential in creating impactful campaigns that resonate with our target audience. Join us to shape vibrant online communities, boost engagement, and deliver measurable results through creative storytelling and strategic outreach.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, blog posts, and multimedia assets using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Manage social media calendars using applications like Hootsuite or Buffer to ensure consistent posting schedules aligned with marketing campaigns.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; utilize insights to refine content strategies.
• Optimize content for SEO by performing keyword research and implementing best practices to improve organic reach on search engines and social platforms.
• Manage paid advertising campaigns on Facebook Ads Manager and other platforms to target specific audiences effectively.
• Analyze web analytics and social media metrics via Google Analytics and platform insights to measure campaign performance; prepare reports with actionable recommendations.
• Foster relationships with influencers, media outlets, and community partners through public relations efforts to enhance brand credibility.
• Support branding initiatives by maintaining a cohesive visual identity across all digital channels while ensuring proofreading accuracy for all published materials.
• Collaborate with cross-functional teams including sales, design, and customer service to align marketing efforts with overall business objectives.

Experience

• Proven experience in social media management, content creation, digital marketing, or related roles demonstrating a strong portfolio of successful campaigns.
• Familiarity with SEO techniques, keyword research tools, web analytics (Google Analytics), and social listening platforms.
• Proficiency in graphic design software such as Adobe Photoshop and Illustrator; experience with video editing is a plus.
• Hands-on experience managing social media scheduling tools like Hootsuite or Buffer.
• Knowledge of Facebook Advertising platform along with experience running targeted ad campaigns.
• Strong understanding of branding principles, relationship management, and public relations strategies.
• Excellent proofreading skills with an eye for detail; ability to craft engaging copy tailored for various audiences.
• Ability to analyze data insights from Google Analytics and other tools to inform strategic decisions in digital marketing efforts. Join us as a vital part of our innovative team where your creativity fuels our growth! We are committed to fostering an inclusive environment that supports your professional development while delivering exciting opportunities in the ever-evolving world of social media marketing.

Job Types: Full-time, Part-time

Pay: $15.00 - $20.00 per hour

Expected hours: 20 – 40 per week

Work Location: In person