Social Media Specialist I

We are seeking a creative, strategic, and results-driven Social Media Specialist to lead the execution and growth of AFW’s organic and paid social media presence. This role will be responsible for content creation, influencer management, paid social best practices, and driving engagement across all major social platforms.The ideal candidate combines creativity with data-driven decision-making and has a deep understanding of how to build community, drive traffic, and convert followers into customers.

Duties/Responsibilities:

Typical duties include but are not limited to:* Develop, implement, and manage AFW’s social media strategy across Facebook, Instagram, LinkedIn, and TikTok.

• Create engaging, on-brand organic content including posts, short-form videos, reels, and stories.
• Write compelling, high-performing captions and video scripts that drive engagement and conversions.
• Maintain and manage a content calendar aligned with event promotions and other marketing campaigns.
• Identify, recruit, and manage social media influencers and content creators aligned with the AFW brand.
• Negotiate partnerships, coordinate campaigns, and manage deliverables from influencers.
• Track performance of influencer campaigns and report on ROI and engagement metrics.
• Understand and apply best practices for paid social advertising across Meta (Facebook/Instagram), LinkedIn, Pinterest, and TikTok.
• Collaborate with internal teams and media agency to develop, test, and optimize paid campaigns.
• Analyze campaign performance data and recommend improvements to maximize reach, engagement, and conversions.
• Monitor and engage with followers, respond to comments and messages, and foster positive community interactions.
• Ensure brand voice and messaging remain consistent across platforms.
• Track organic and paid social media KPIs, including engagement rate, follower growth, reach, impressions, video performance, traffic, and conversions from several sources (e.g., Sprout Social, Google Analytics, social platforms).
• Use data to continuously optimize organic and paid social media efforts.
• Provide monthly performance reports and actionable insights to team.
• Effectively use social media scheduling tools (e.g., Sprout Social).
• Effectively manage several campaigns at once and communicate updates and challenges through project management tools (e.g., Asansa)
• Work closely with the merchandise buyers and marketing teams to align social content with event promotions and campaigns across stores and at individual stores.
• Stay current on social media trends, algorithm updates, and competitor activity.

Compensation Package:

Pay rate: $49,394.80-$70,564.00

Required Skills/Abilities:

• 3-4+ years of professional experience in social media marketing or digital marketing.
• Proven experience managing social media influencers and creator partnerships.
• Demonstrated success writing engaging, high-performing organic social media posts and video content.
• Strong understanding of paid social media advertising best practices.
• Thorough understanding and intermediate hands-on experience with: Facebook, Instagram, LinkedIn, Pinterest, TikTok
• Experience with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager preferred.
• Strong copywriting and storytelling skills.
• Experience in retail, e-commerce, home furnishings, or consumer brands preferred.
• Comfortable working independently and collaboratively across teams.
• Excellent verbal and written communication skills.
• Sense of ownership and pride in your performance and its impact on AFW’s success
• Strategic planning, critical thinking, and problem-solving skills
• Excellent interpersonal and customer service skills.
• Ability to prioritize tasks.
• Excellent organizational skills and attention to detail.

Computer Skills:

Ability to navigate multiple computer systems, type 25+ wpm, advanced familiarity with Microsoft Office Suite (Outlook, Word, PowerPoint, Excel, etc.), advanced internet research skills required. Experience with social media, adobe, digital marketing required.

Education and Experience:

*Bachelor’s degree in marketing, Communications, or related field preferred.*Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 to 75 pounds at times.
• Must be able to access and navigate each department at various facilities.
• Ability to operate a motor vehicle.
• Requires the ability to maneuver in confined and at times congested areas.
• Requires the ability to sit, stand, walk, stoop, & bend for 8 a day.
• Requires constant use of arms, hands, fingers, eyes, legs, and back.

American Furniture Warehouse is an Equal Opportunity Employer M/F/D/V. Working Safely is a Condition of Employment at American Furniture Warehouse – an Affirmative Action Employer M/F/D/V.

A pre-employment drug screen, background and fit for duty exam check must be passed upon job offer.

Since 1975, our motto has been Under Promise and Over Deliver and this is exactly what we do on a daily basis! At AFW, we strongly believe in recognizing those who exemplify excellence, and reward them for contributing to our collective success. We strive to provide a great work environment for our employees and give them the knowledge and tools needed to provide our customers with an even greater buying experience. At American Furniture Warehouse We Do It Right the First Time!