Social Influencer Marketing/Content Specialist

The JRT agency® is seeking an experienced Social Influencer Marketing/Content Specialist who will play a pivotal role in managing automotive-centric social influencers, supporting content curation and posting on an enthusiast website, and assisting with social media content creation. This client-facing position demands strong organizational skills, creativity, sound judgment and a deep passion for digital content creation in the automotive sector.

Key Responsibilities

• Influencer Management: (Approximately 70% of the work week)
• Cultivate and manage relationships with automotive social influencers
• Review influencer applications and conduct interviews for brand alignment
• Develop and implement influencer campaign strategies for optimal brand impact
• Track, analyze and report on campaign performance metrics
• Attend occasional events to support influencers
• Digital Content Management Support: (Approximately 20% of the work week)
• Assist in curating and posting engaging content on an automotive enthusiast website
• Maintain content quality and consistency in line with brand guidelines
• Collaborate with creative teams to produce compelling digital content
• Social Media Support: (Approximately 10% of the work week)
• Aid the social media manager in content creation and campaign execution
• Monitor social media trends and performance metrics for optimization
• Cross-Functional Collaboration:
• Ensure cohesive brand messaging across all digital platforms
• Coordinate with account, creative and technical teams for successful campaign execution

Qualifications

• 2-4 years of proven experience in social media management, influencer relations, or content management
• Bachelor’s degree in marketing, communications, digital media or a related field (or equivalent professional experience)
• Familiarity with CMS platforms, digital analytics tools and social media scheduling software
• Exceptional organizational and communication skills with attention to detail
• Ability to thrive in a fast-paced agency environment
• Passion for the automotive industry is a significant plus

How to Apply

If we are describing a role and place that you would like to know more about, please start a conversation with us by emailing your cover letter and resume to ad@thejrtagency.com, including “Social Influencer” in the subject line.

About the JRT agency

The JRT agency is a creative marketing communications agency serving many B2B and B2C industries. We excel in marketing program development, branding, advertising, publishing, public relations, event marketing, web development and digital media technologies. We offer