Digital Marketing Coordinator
Dallas, TX, US
$50k - $60k
About the job
This Is How We Fly
At JSX, we’re not just a lifestyle carrier – we’re a lifestyle employer. Here, entrepreneurship meets determination, and excellence is our standard. We believe that the journey is just as important as the destination, and every day, we strive to create a Joyful, Simple eXperience for our Customers. Join us, and find your runway to growth, innovation, and success.
About the Role:
The Digital Marketing Coordinator will serve as a Marketing generalist, reporting to the Digital Marketing Manager. With a focus on organic channel growth, the Coordinator will create marketing assets and analyze the performance of JSX’s social media presence while providing support to email and paid verticals as required.
A Day in the Life:
Your day will be creative, analytical, and highly collaborative, focused on growing JSX’s digital presence and ensuring brand consistency across channels. Additional responsibilities include:
- Briefing agency and freelance partners to ensure timely, brand-compliant assets for deployment across internal and external channels.
- Creating high-quality written, graphic, and long-form content for JSX’s organic footprint and supporting paid initiatives as needed.
- Supporting the Digital Marketing Manager in optimizing the email program using recently deployed marketing software.
- Conducting digital research and competitive analysis across paid and organic channels independently and alongside agency partners.
- Serving as a liaison between Marketing and the Social Experts team within Customer Support to structure, train, and enforce brand standards in social interactions.
- Updating and monitoring online and app-based informational assets including Google, Apple, rideshare platforms, TripAdvisor, Yelp, and similar channels.
Supporting Partnership Marketing on events, activations, and on-location brand initiatives.
Why You’ll Love This Role:
- Be Part of a Team That Values You: Join a tight-knit Crew committed to excellence and mutual support.
- No Two Days Are the Same: With rotating posts and a variety of responsibilities, you’ll enjoy a fast-paced, engaging work environment.
- Make a Meaningful Impact: You’ll be part of the Marketing journey from inception to realization, helping create memorable and innovative milestones consumers will enjoy.
- Opportunities to Grow: Build your skills and gain exposure to different areas of airport operations.
What Makes a Successful Digital Marketing Coordinator?
We’re looking for someone who is:
- Approachable: You create a welcoming environment where colleagues and customers feel comfortable asking questions, sharing feedback, and collaborating.
- Customer-Focused: You’re passionate about exceeding customer expectations.
- Collaborative: You know how to work seamlessly with cross-functional teams.
- Organized: You manage your time and priorities effectively, keeping projects on track and ensuring nothing falls through the cracks.
- Proactive: You anticipate needs, take initiative, and solve problems before they arise.
- Entrepreneurial: You bring energy, ownership, and creativity to your role, always looking for ways to improve processes and elevate the Customer experience.
Required Experience:
- Bachelor's Degree in Marketing, Business Administration, or related field
- 1-3 years experience in marketing roles or related internships
- Proficient in Microsoft, Apple/iOS, Adobe, and other UX/CX/Marketing tools
- Strong copywriting and editing skills with attention to brand voice and tone.
- Excellent organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Ability to learn new platforms and tools quickly in a dynamic, fast-paced environment.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Strong interpersonal skills and ability to collaborate across teams and departments.
- Keen eye for design and detail to uphold JSX’s brand aesthetic and standards.
Preferred Experience:
- Experience with CRM systems and email campaign platforms (e.g., Klaviyo, Salesforce, HubSpot).
- Experience supporting paid social, programmatic, or influencer marketing campaigns.
- Strong written and verbal communication skills with an eye for detail and tone.
- Interest in design, digital storytelling, and emerging marketing trends.
- Familiarity with content management systems, social scheduling tools, and analytics platforms (e.g., Meta Business Suite, Later, Google Analytics).
- Basic understanding of SEO principles and content strategy.
- Comfort working with creative briefs, production schedules, and cross-departmental requests.
- Collaborative mindset with a positive, proactive approach to problem-solving.
- Passion for delivering memorable customer experiences and enthusiasm for JSX’s mission to make flying simple and joyful.
Basic Requirements:
- Ability to work full-time and on-site at JSX headquarters.
- Willingness to travel for events, activations, or on-location content support.
- Basic physical ability to lift and transport materials (up to 25 lbs) for events or activations.
Licenses & Certifications:
- Google Analytics certification or equivalent (preferred but not required).
Pay & Perks:
Compensation is $50,000 - $60,000 annually. This was established after performing market research and is aligned with our approach to compensation.
- Health Benefits: New Crewmember's become eligible for coverage on the 1st of the month following the start date, with medical plans beginning at just $110/month. 100% employer paid dental & vision, plus up to $2,100 annually for HSA contribution. Short-term and long-term disability coverage at no cost.
- Travel Benefits: Enjoy free non-revenue standby travel on JSX, plus deeply discounted standby travel other major domestic & international airlines for you and your qualifying immediate family.
- 401(k) match: 50% of your first 8%
- Generous PTO: Take time to recharge with our flexible PTO plan.
Additional Information:
May perform other responsibilities as assigned. Responsibilities and duties may change when circumstances dictate (emergencies, changes in workload, rush jobs, technical developments, etc).
JSX seeks to provide equality of opportunity in all aspects of employment, as well as to ensure that all personnel activities, such as the recruitment, selection, training, compensation, benefits, discipline, promotion, transfer, layoff and termination processes remain free of illegal discrimination and harassment based upon race, color, religion, sex, sexual orientation, gender identity, and national origin.
Ready to soar with us? Join JSX, where every day is a chance to be part of something eXtraordinary!