Social Media and Marketing Manager

<Job Overview>
Ignite your passion for digital storytelling and brand growth as a Social Media and Marketing Manager for a personal injury law firm! In this dynamic role, you will craft compelling content, develop innovative marketing strategies, and manage our social media presence across multiple platforms. Your energetic approach will help elevate our brand visibility, engage diverse audiences, and drive measurable results. If you thrive in a fast-paced environment and love turning ideas into impactful campaigns, this opportunity is perfect for you to make a real difference!

<Responsibilities>

• Develop and execute comprehensive social media strategies to enhance brand awareness and audience engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, blogs, and photography that align with branding guidelines and marketing goals.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor campaigns, and analyze performance metrics.
• Conduct social listening to track brand sentiment, industry trends, and competitor activities; leverage insights to refine marketing tactics.
• Manage paid advertising campaigns on Facebook Ads and other digital channels to maximize reach and ROI.
• Collaborate with cross-functional teams including PR, sales, and product development to ensure cohesive messaging and branding consistency.
• Maintain relationships with influencers, media outlets, and partners to amplify campaign impact and foster positive public relations.
• Monitor web analytics using Google Analytics and web analytics tools to assess campaign effectiveness; prepare reports to inform future strategies.
• Oversee graphic design projects utilizing Adobe Photoshop and Adobe Illustrator to produce visually compelling marketing materials.
• Proofread all content meticulously to ensure clarity, accuracy, and brand voice consistency before publication.

<Qualifications>

• Proven experience in social media management combined with a strong understanding of social media marketing principles.
• Proficiency with digital marketing tools such as Hootsuite, Buffer, Adobe Creative Suite (Photoshop & Illustrator), Google Analytics, and Facebook Advertising platforms.
• Skilled in content creation including graphic design, video editing, photography, and copywriting tailored for online audiences.
• Knowledge of SEO techniques, keyword research strategies, web analytics, and e-commerce platforms is highly desirable.
• Excellent relationship management skills with the ability to collaborate effectively across teams and external partners.
• Strong proofreading skills with an eye for detail; ability to craft clear and engaging messaging under tight deadlines.
• Familiarity with social listening tools and public relations tactics to monitor brand reputation proactively.
• A creative mindset combined with analytical thinking to develop innovative campaigns that resonate with target audiences. Join us in shaping compelling stories that inspire action! This paid position offers an exciting chance to grow your expertise in digital marketing while making a meaningful impact on our brand’s journey forward.
• Familiarity with legal advertising is a plus.

Pay: From $75,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off
• Professional development assistance
• Relocation assistance

Work Location: In person