Mandarin Creator Partnerships Manager

Company Description

AFM Agency, powered by GlodaStory, is an AI-driven marketing agency that provides full-stack growth solutions for modern brands. Utilizing advanced AI technology, creator-economy insights, and intelligent data systems, we deliver scalable and sustainable marketing strategies. From creator partnerships to paid media and omnichannel performance growth, our approach integrates content, traffic, creators, and conversion into one cohesive ecosystem. At the forefront of innovation, we focus on measurable results and smarter, global brand expansion.

Role Description

This is a full-time, on-site role based in New York, NY, for a Mandarin Creator Partnerships Manager. The selected candidate will manage relationships with Mandarin-speaking creators, develop strategic partnerships, and collaborate with internal teams to execute campaigns. Responsibilities include identifying and onboarding creators, supporting client accounts, and ensuring the successful delivery of campaigns. The role requires a proactive, culturally aware individual who is comfortable working in a fast-paced environment and fostering strong partnerships.

Key Responsibilities

Creator Acquisition & Relationship Management

• Identify, recruit, and onboard Mandarin-speaking creators across TikTok and other social platforms
• Build long-term partnerships with creators in beauty, fashion, lifestyle, food, and tech categories
• Maintain structured creator database and performance tracking system
• Develop tiered engagement strategies for high-potential creators

Partnership Strategy & Campaign Execution

• Match creators with brand campaigns, livestream projects, and short-video collaborations
• Collaborate with brand service and livestream teams to optimize campaign ROI
• Monitor creator performance metrics (GMV, engagement, conversion rate)
• Provide data-driven feedback to improve content and sales outcomes

Offline Creator Events & Community Building

• Plan and execute offline creator training sessions, networking events, and matchmaking tours
• Work with venue, production, and marketing teams to drive event exposure and attendance
• Build a structured Mandarin creator community ecosystem

Business Development Support

• Identify monetization opportunities within the creator network
• Support brand acquisition efforts by showcasing creator resources and success cases
• Develop creator case studies and performance reports

Qualifications

• 1–3+ years experience in creator partnerships, influencer marketing, talent management, or digital marketing
• Strong understanding of TikTok ecosystem and livestream commerce
• Fluent in Mandarin and English (spoken and written)
• Strong communication and negotiation skills
• Comfortable managing multiple creator relationships simultaneously
• Experience organizing offline events is a plus
• Data-driven mindset; ability to analyze performance metrics

Preferred Profile

• Experience working in U.S. market
• Existing creator network is a strong plus
• Entrepreneurial mindset, able to work in fast-paced startup environment
• Strong cultural awareness of U.S. and Chinese communities

What We Offer

• Competitive base salary + performance-based incentives
• Direct exposure to TikTok platform strategy and creator ecosystem
• Opportunity to build and scale a creator network from the ground up
• Fast-track growth path into leadership or ecosystem strategy roles