Director, Product Marketing

Job Title:

Director, Product Marketing

About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we're inspired by that. We know it's the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

About the Job:

As Bombas continues to grow, market saturation and an increasingly large, diverse assortment require us to create clear whitespace between products. We are looking for a Head of Product Marketing to be the ultimate champion of desirability generation and positioning for every single product we make.

This role is uniquely responsible for the customer lens and how we will create demand around products. You will own the external positioning of all developed products, leaning into unique market placement, brand voice, and customer relevance to dictate how we name, describe, and sell.

What you'll be responsible for:

• Desirability Generation & Selling Strategies (40%)
  • The Core KPI: Create cohesive selling strategies and defined "angles of selling" for every single product that Bombas brings to market.
  • Ensure clear lines of interest and distinct desirability between items, preventing cannibalization and creating necessary whitespace in a growing assortment.
  • Establish the positioning frameworks that will directly guide how wholesale pitches the product, how our retail team and store associates talk about it, and how marketing presents it across search, influencers, affiliates, and PR.
• Copy Team Management & Positioning Approval (30%)
  • Oversee and manage the Copy Team, acting as a steward for our brand voice in all outward communications.
  • Serve as the final decision-maker for how a product is presented, not just from a language and copy perspective across site, packaging, and marketing.
  • Build Copy as a foundational product expertise center at Bombas, pushing the team to develop as positioning leaders who deliver inspiring, conversion-driven copy and original creative ideas.
• GTM Integration & Product Development (15%)
  • Proactively engage with product and merch teams from the very beginning. You will be in the room when products are being developed, bringing the vital customer lens upstream to answer: How will we make people want this?
  • Infuse customer relevance, seasonality, and brand narrative into the GTM (Go-To-Market) process to support the development of seasonal wrappers and launch momentum.
• Category-Level Macro Positioning (15%)
  • Take a step back from individual SKUs to define and refine seasonal and long-term positioning for overarching categories: indoor footwear, outdoor footwear, compression, sport, occasion, and intimates.
  • Analyze the competitive peer set for each category and develop positioning lenses that allow these sub-categories to compete and win independently in the market.

Your Milestones: Success in One Year's Time

By the end of your first year, you will have completely transformed how product expertise is structured and executed across the brand. Specifically, you will have achieved:

• Deep GTM Integration: You are deeply integrated at the GTM level for every product and launch. You are no longer reacting to finished products; you are guiding their positioning from the initial development rooms.

• A Positioning Source of Truth: You have ensured that every single product has a centralized "positioning source of truth." This encompasses external language copy and a crystal-clear, definitive angle (e.g., "This is the sock for X," "This is the shoe for Y").

• Category Leadership: You have successfully built macro-lenses for our core categories (Sport, Footwear, Intimates, etc.), positioning them as distinct, highly competitive entities against their respective market peers.

What we'll love about you:

• You bring deep and proven experience in product marketing, with a strong lens for sotry quality, and a deep understanding of the apparel industry.
• You have a customer-obsessed mindset and intuitively understand the point of difference between identifying a market gap (Merch) and making a customer crave the solution (Product Marketing).
• You are an exceptional leader with a track record of managing and mentoring a team of writers or strategists, fostering a collaborative environment where creativity and strategic thinking thrive.
• You are highly tactical and thoughtful about market saturation, easily identifying whitespace and crafting compelling narratives to separate one product from another.
• You have exceptional cross-functional communication skills and the ability to seamlessly align Wholesale, Retail, PR, Marketing, and Creative teams under one cohesive selling strategy.
• You are culturally savvy, trend-aware, and bring an experimental mindset to how we name, frame, and visually position our products.

What you'll love about us:

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What you'll bring:

• 8+ years of experience in product marketing, or brand strategy wiithin a high-volume apparel, footwear, or e-commerce DTC brand.
• Proven experience managing copy, messaging strategy, and visual creative direction across multiple channels.
• Experience building out comprehensive product positioning frameworks and GTM strategies from scratch.
• Deep understanding of omni-channel retail, including how messaging must adapt for wholesale pitches, brick-and-mortar store associates, and digital marketing ecosystems.

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $140,000 and $168,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is "at-will" and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to jobs@bombas.com. Only requests related to accommodations will be responded to.