Influencer Marketing Senior Manager

Job Title: Influencer Marketing Senior Manager

Position Type: Full-Time

Location: San Fracisco, CA

Salary Range: $130k - $180k USD

Job ID: #163529

Responsibilities

Strategy & Leadership

• Develop and own the Americas influencer marketing strategy, aligned with global brand and growth objectives.
• Lead, mentor, and scale a high-performing influencer team.
• Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks.

Creator Partnerships & Execution

• Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc.
• Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships.
• Build professional creator relationships based on trust, creativity, and measurable performance.

Campaign Management

• Own end-to-end execution: briefing, content review, approval, tracking, and optimization.
• Coordinate product seeding, sample scripts, and content enablement.
• Partner with Product Marketing to craft tailored messages for each vertical audience.

Performance & Analytics

• Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue.
• Maintain a performance dashboard.
• Report weekly and monthly insights, learnings, and recommendations.

Cross-Functional Collaboration

• Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns.
• Collaborate with Marketing Team for testimonial and case-study content.
• Work with Legal on contracts, compliance, usage rights, and disclosures.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics.
• Proven experience leading a team.
• Strong negotiation and long-term partnership-building skills.
• Deep understanding of content performance levers.
• Strong analytics, project management, communication, and cross-functional skills.
• Ability to leverage AI to enhance work efficiency.

About Us:

Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.

IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.

Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.