Media Manager, Ads Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team:

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku’s advertising brand positioning, and providing insights and inspiration that help businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers delivers client strategies, research and insights, new product innovations, events, and experiences — all in service of Roku’s purpose to make TV better for everyone.

About the role:

Roku is seeking a highly analytical and organized Media Manager to join our Ad Marketing and Ads Manager teams. In this critical role, you will be the leading driver of our media management and tools and resources we need to succeed. You’ll bring a DTC mindset to B2B and help us operate effectively as we scale. You’ll own the full media strategy and execution, driving measurable results and ROAS across paid channels.

For New York Only - The estimated annual salary for this position is between $110,000 to $135,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing:

• Own end to end paid media strategy across channels including Google Ads, YouTube, Meta, LinkedIn, Roku Ads, influencers, newsletters, podcasts, and other new and emerging channels
• Develop and communicate clear media plans, testing roadmap, and creative priorities that drive awareness, consideration, and conversion, from sign-up to repeat buyers.
• Manage day-to-day campaign optimizations and strategies that improve efficiency, scale what works, and course-correct where needed
• Drive and track against clear media targets that move the business forward and manage key projects and communications with our paid media agency to ensure alignment
• Contribute to attribution modeling and measurement frameworks that capture the impact of your media strategies
• Manage monthly budgets and allocation, ensuring alignment and impact to financial and marketing forecasts
• Partner with product, sales, and other marketing functions to ensure campaigns are aligned with business objectives. Translate robust marketing calendar to media moments and seasonality

We're excited if you have:

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 5+ years in media management scaling multi-million dollar budgets, ideally in a DTC brand or scaled B2B organization
• Deep expertise and hands-on in-platform experience optimizing major paid channels (LinkedIn, Google, Meta) with certifications a strong plus
• Extremely strong analytical skills and proficiency with data and data tools (Looker and Google Analytics are a plus)
• Experience with marketing attribution models and conversion tracking
• POV on creative strategy and performance
• You’re growth-obsessed and always finding the next “unlock”
• Excellent cross-functional stakeholder management and clear communication and presentation skills
• Thrive in fast-paced, high-growth environments

#LI-GT2

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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