Social Media Marketing Specialist

Job Summary

We are seeking a dynamic and innovative Social Media Marketing Specialist to join our marketing team. In this role, you will develop and execute comprehensive social media strategies to enhance brand visibility, engage target audiences, and drive digital growth. The ideal candidate will possess a strong understanding of social media platforms, content creation, and digital marketing analytics. This position offers an exciting opportunity to shape our online presence and contribute to our overall marketing objectives through creative campaigns and data-driven insights.

Responsibilities

• Develop, implement, and manage social media marketing campaigns across platforms such as Facebook, Instagram, and TikTok to increase brand awareness and engagement.
• Create compelling multimedia content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Utilize tools such as Hootsuite for scheduling posts, monitoring engagement, and analyzing performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform strategic decisions.
• Optimize content for search engines (SEO) by integrating relevant keywords and hashtags to improve organic reach.
• Manage paid advertising campaigns on platforms like Meta & TikTok to target specific demographics effectively.
• Collaborate with public relations teams to ensure consistent messaging and enhance brand reputation.
• Analyze web analytics using tools like Google Analytics and web analytics platforms to measure campaign success and identify areas for improvement.
• Maintain relationships with influencers, partners, and community members to foster positive engagement.
• Proofread all content for accuracy, clarity, and professionalism before publication.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on social media management and content creation.
• Knowledge of graphic design principles and video editing techniques.
• Familiarity with social listening tools, web analytics platforms, keyword research, and SEO best practices.
• Experience managing social media advertising campaigns using Meta Ads Manager or similar platforms.
• Ability to analyze data trends from Google Analytics or equivalent tools to inform strategy adjustments.
• Excellent communication skills with an emphasis on relationship management and public relations.
• Prior experience in fashion, e-commerce, or branding initiatives is advantageous.
• Demonstrated ability to multitask effectively while maintaining attention to detail in a fast-paced environment.

Pay: $110,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person