Social Media Manager and Content Creator

Job Overview

SELFishly Aesthetics & Wellness is a luxury medical aesthetics and wellness clinic, known for elevated results, clinical excellence, and a luxury, modern aesthetic.

We’re looking for a Social Media Manager & Content Creator who can bring our brand to life visually and culturally. This role is for someone who understands luxury, moves quickly, thinks creatively, and knows how to turn moments into content that converts, without sacrificing taste or integrity.

You’ll have creative ownership, direct access to leadership, and the opportunity to shape how SELFishly is seen, felt, and experienced online.

Responsibilities

• Develop and execute a social media strategy aligned with SELFishly’s luxury brand identity
• Create high-quality original content including reels, photography, and video sessions.
• Plan content around key calendar dates, seasonal treatments, launches, promotions, and events.
• Conduct on-site photo and video shoots with providers, staff, and clients/influencers (with consent).
• Manage daily posting, captions, hashtags, geotags, and scheduling across platforms such as Instagram, TikTok, and Facebook.
• Monitor and respond to DMs, comments, and inquiries in a timely, professional, and on-brand manner. Will include providing general pricing information and guiding clients toward scheduling.
• Stay current on social media trends, audio, formats, and platform updates, applying them in a refined way.
• Apply SEO and discoverability best practices to captions, hashtags, and content structure.
• Manage influencer outreach, coordination, and ongoing relationships
• Track content performance and engagement to refine strategy over time
• Collaborate with leadership to align messaging, launches, and client experience.

Experience & Qualifications

• Minimum 3 years of experience in social media management and content creation.
• Portfolio required (medspa, aesthetics, beauty, wellness, or luxury brands strongly preferred).
• Strong skills in video editing, photography, and visual storytelling.
• Understanding of SEO, social algorithms, and content trends.
• Excellent time management, organization, and attention to detail.
• Confident, polished communication style when engaging with clients online.
• Flexible availability for content shoots, launches, and real-time engagement.
• Must be exclusive with SELFishly (no competing medspa or aesthetics brands).

Preferred Experience

• Medspa or aesthetics marketing
• Influencer partnerships and brand collaborations
• Luxury or high-end brand positioning

Work Location & Schedule

• San Francisco–based
• On-site content creation required
• Flexible schedule with defined deliverables

Job Types: Full-time, Contract

Pay: From $3,000.00 per month

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Application Question(s):

• Please share a link to your portfolio or social media accounts you have managed.
• Do you have experience creating content or managing social media for a medspa, aesthetics, beauty, wellness, or luxury brand?
• This role requires exclusivity with our brand (no competing medspa or aesthetics accounts). Are you comfortable with this requirement?
• How do you approach SEO and discoverability for social media content (captions, hashtags, geotags, keywords)?
• Describe a social media account you admire in the aesthetics or luxury space and explain why.

Work Location: Hybrid remote in San Francisco, CA 94115