Brand Marketing Manager | Biossance

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Why be a Brand Marketing Manager at THG Beauty?

Biossance is a pioneering clean beauty brand built on biotechnology, efficacy, and sustainability. Powered by sugarcane-derived squalane and cutting-edge science, Biossance delivers high-performance skincare that's safe for people and the planet. Available at Sephora and leading global retailers, Biossance continues to drive innovation within prestige skincare - where Beauty Meets Biotech.

The Brand Marketing Manager owns go-to-market strategy and 360 campaign execution across product launches, retail moments, and cultural activations. This role translates product positioning into high-impact consumer-facing campaigns that drive awareness, engagement, and revenue growth.

You'll partner cross-functionally with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International and external agencies to ensure cohesive brand execution across every touchpoint.

You'll also manage Biossance's strategic nonprofit partnership with Oceana, ensuring our environmental mission is meaningfully integrated into storytelling and activation.

This is a high-visibility role within a lean, performance-driven team.

As Brand Marketing Manager, you'll:

Go-To-Market Strategy & 360 Campaign Leadership

• Own end-to-end go-to-market strategy and execution across product launches, seasonal moments, and retail activations
• Translate product positioning into clear consumer messaging, campaign frameworks, and cross-channel rollout plans
• Develop strategic briefs, GTM decks, content calendars, and execution roadmaps
• Ensure cohesive storytelling across PR, social, influencer, retail, and digital channels

PR, Partnerships & Cultural Activations

• Manage PR agency relationships, ensuring strategic alignment, performance accountability, and timely execution
• Oversee earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns
• Lead development of experiential marketing programs and cultural activations that increase brand visibility and deepen consumer engagement
• Manage Biossance's partnership with Oceana, overseeing annual programming, campaign integration, event activations, and cross-functional alignment
• Ensure the brand's sustainability commitments and nonprofit initiatives are authentically integrated into marketing storytelling

Cross-Functional Partnership

• Partner closely with Product Marketing (strategy), Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International and Operations to ensure seamless execution
• Serve as the global GTM point of contact for International markets, ensuring brand consistency while enabling thoughtful local adaptation
• Manage timelines, approvals, and budgets to ensure on-time, high-quality launches
• Present GTM strategies and campaign performance updates to senior leadership

Performance & Optimization

• Define KPIs across campaigns and brand initiatives
• Track performance across channels and provide actionable insights to optimize impact
• Support budget management and ROI tracking to ensure marketing investments drive growth

What skills and experience do I need for this role?

• 4–6+ years of experience in brand marketing, integrated marketing leadership within beauty, skincare, or lifestyle
• Bachelor's degree (BA or BS) in Marketing, Communications, Business, or a related field required
• Proven experience owning GTM strategy and executing 360 campaigns
• Experience managing PR agencies and external partners
• Experience leading partnerships, experiential marketing, or purpose-driven brand initiatives
• Strong understanding of the prestige beauty landscape and retail marketing cadence (including Sephora)
• Strategic mindset balanced with strong executional rigor
• Ability to manage multiple stakeholders and deadlines in a fast-paced environment
• Data-informed decision maker with comfort interpreting performance metrics
• Excellent communication and presentation skills

What's in it for me?

• Salary: $90,000 - $100,000
• Hybrid Work Model - 3 days office/2 days home
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.