Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement and growth. Your energetic approach will inspire audiences, foster relationships, and position our brand as a leader in the industry. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact through creative storytelling and data-driven strategies.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback for timely responses and insights.
• Optimize content for SEO by conducting keyword research and implementing best practices for visibility in search engines.
• Run targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences effectively.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance, refine strategies, and report on key metrics.
• Collaborate with public relations teams to coordinate outreach efforts, manage relationships with influencers, media outlets, and partners.
• Oversee branding initiatives across digital channels to maintain a cohesive brand identity that resonates with diverse audiences.
• Edit videos using video editing software to produce engaging multimedia content for campaigns.
• Design visuals using Adobe Photoshop, Adobe Illustrator, or Adobe Creative Suite to enhance marketing materials.
• Conduct proofreading of all content to ensure clarity, accuracy, and consistency before publication.

Requirements

• Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management platforms like Hootsuite or Buffer.
• Knowledge of SEO best practices including keyword research and content optimization techniques.
• Strong understanding of social listening tools and web analytics platforms such as Google Analytics.
• Ability to create compelling visual content through photography or video editing software.
• Excellent written communication skills with keen attention to proofreading details.
• Familiarity with paid advertising strategies on Facebook Advertising or similar platforms.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in relationship management with influencers, media outlets, or partners is a plus. Join us as our Social Media and Marketing Manager — where your creativity fuels our growth! Bring your energy, expertise, and passion for digital storytelling to help us connect authentically with our audience while driving measurable results through innovative marketing strategies!

Job Types: Full-time, Part-time, Internship, Contract

Pay: $35,000.00 - $40,000.00 per year

Expected hours: 40 per week

Benefits:

• Health insurance
• Paid time off

Work Location: Hybrid remote in Cameron, NC 28326