Senior Editorial Copywriter, Shopbop Commerce & Content

DESCRIPTION

The Senior Editorial Copywriter is responsible for executing, overseeing, and strategizing copy across Shopbop marketing channels. Qualified candidates are seasoned in fashion retail copywriting and have deep in-house brand experience. This role is instrumental in the development and creation of high-level campaigns & projects including editorial planning & franchises, internal brand decks & reference tools, and strategic copy approach for key marketing moments. The Senior Editorial Copywriter fosters strong cross-functional relationships on a daily basis with graphic designers, art directors, stylists, and marketers to deliver compelling seasonal campaigns that align with overall business goals, acting as the gatekeeper of the established Shopbop brand voice and ensuring messaging cascades to all channels & platforms in an impactful & brand-right way.

Key job responsibilities

• Own end-to-end daily copy execution across all site placements, emails, push notifications, and promotional messaging, ensuring consistency of brand voice across all touch points

• Ensure all brand language adheres to the established Shopbop brand voice, tone & editorial standards

• Lead copywriting for key seasonal campaigns, including high-level concepting & internal presentations

• Work alongside junior copywriters to ensure core campaign messaging cascades to other channels effectively

• Help lead brainstorming sessions to generate creative ideas & see them through to the customer

• Explore emerging content trends and deliver innovative copy solutions as Shopbop expands to new touchpoints and platforms

• Proactively identify opportunities to help improve processes & marketing workflows

• Build scalable content solutions leveraging AI and automation tools to drive innovation and efficiency for the team

• Contribute to the team's creative culture & development through knowledge sharing BASIC QUALIFICATIONS

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• Experience in editing, copy-editing, and proofreading
• Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
• Experience communicating and presenting to senior leadership
• Experience in brand identity and voice development
• Bachelor's degree in English, Advertising, Marketing, or related field
• A digital portfolio showcasing strong examples of past work on multiple channels & platforms
• Deep knowledge of the contemporary fashion retail landscape, marketplace competitors, trends, and best practices
• 6+ years copywriting experience in-house for a contemporary fashion, apparel, or lifestyle brand

PREFERRED QUALIFICATIONS

• Experience in the fashion industry
• Strong understanding of fundamental marketing principles (marketing funnel, customer journey, etc.)
• Understanding of community-driven marketing & influencer partnerships
• Experience using AI technology as a copywriting tool
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how\-we\-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 78,700.00 - 137,700.00 USD annually